Strategizing Collaborations to Deliver Meaningful Experiences: Nitin Saini of Mondelez India
Recently, Cadbury Silk collaborated with filmmaker Zoya Akhtar to create short films through the magic of Artificial Intelligence
Kinder Joy to Explore Desi Characters to Enhance Deeper Connect
With the success Kinder enjoyed in the market after being associated to global licenses for characters such as Tom & Jerry, Hello Kitty, Batman, Disney Princess, and others. Now, Kinder is planning to also explore Indian homegrown characters to resonate w
Imagica looks to disrupt theme park segment with licensing
It was the first edition of India Licensing Expo, when Dhimant Bakshi, Joint CEO of Imagica met Green Gold Animation who at that point in time was looking to venture into categories high on experience...
  • By - gargi
  • / 5 MIN READ
Chhota Bheem to pave way for theme park licensing in India
Taking a cue from global counterparts, Green gold Animation – the creator of Chhota Bhhem, has inked pact with Adlabs-owned theme park Imagica. The association that will witness the introduc...
Explore Upcoming Events And New Age Agendas
Stay on top – Get the daily news from Indian Retailer in your inbox
After licensing, Chhota Bheem considers franchising as well for expansion
India's favourite home-grown toon character, Chhota Bheem, is evolving, gaining new powers and getting a new storyline. Along with inking licensing pacts with some of the big names in FMCG and lifesty...
  • By - gargi
  • / 4 MIN READ
Licensees need a lot of hand-hold
After marking its presence in South-East Asian market, Chhota Bheem is soon going to venture into countries in Africa and West Asia. With this, Green Gold Animation Pvt. Ltd., the creators of Chho...
  • By - gargi
  • / 8 MIN READ
Chhota Bheem more than a superhero
Chhota Bheem is one of the most popular icons, and also has an aggressive merchandising strategy. Rajiv Chilaka, CEO and Samir Jain, Director, Green Gold Animation shared their strate...