Superkicks Inside Story: Building a Community-Driven Sneaker Business in India
More than just a footwear retailer, Superkicks has built its identity around culture, creativity, and community engagement.
The Rise of playR in India’s Sports Merchandise Market
What began primarily as a cricket-focused venture is now turning into a broader sports and streetwear play.
Saggar Mehra Strengthens Retail and Product Strategy in Couture Market
India’s retail and luxury fashion landscape is currently undergoing a shift, with weddings emerging as a consistent demand driver rather than a seasonal opportunity. 
The Ace Turtle Playbook: Powering Global Brands in the Indian Market
engaluru-based retail technology and brand licensing company Ace Turtle is redefining its growth strategy by combining technology, retail operations, and brand licensing to build a scalable omnichannel business in India. 
Stay on top – Get the daily news from Indian Retailer in your inbox
Jaipur Watch Company’s Bold Bet on India’s Luxury Boom Is Paying Off
Since its inception in 2013, Jaipur Watch Company has built its design philosophy around narrating India’s cultural stories through watches.
How Funskool Is Evolving from Licensee to IP Powerhouse in India’s Toy Industry
While licensing has traditionally been the playground of multinational giants, Funskool has methodically built a licensing-led portfolio that spans international games, animation franchises, action figures, and educational kits.
Gully Labs x Royal Enfield: A Collaboration Where Subculture Meets Legacy
The collaboration between Gully Labs, a young Indian D2C sneaker brand, and Royal Enfield, a legacy motorcycle company, is one of a one-of-a-kind collaboration.
From Skaters to Style Icons: The Rise of WeSC
WeSC is steered by CEO Joseph Janus, who has been in the business for 16 years and continues to uphold the brand’s founding ethos.
SpongeBob Turns 25: Paramount Celebrates its India and SEA Success
While in 2025, Paramount Global will re-launch Dora followed with the much-awaited SpongeBob animated feature movie.
Peppa Pig is A Key Focus for Hasbro’s Expansion in Emerging Markets
With a strong presence in Asia, the Middle East, and India, Hasbro is broadening its reach in various formats to enhance its brand growth.
Celebrating Culture: Hasbro's Vibrant Growth in India
In the coming months, Hasbro will launch the iconic Tonka brand with a new toy line for kids in India, adhering to required quality standards.
Muse Mania! Taiwan’s Anime Kingpin Plans Major India Expansion
Muse Communication is now planning a major expansion in India by collaborating with multiple agencies, content platforms, and brands to launch various projects.
Anime Alchemy: Crunchyroll’s Epic Saga in India
Crunchyroll is now exploring more licensing opportunities specific to India, Southeast Asia, and worldwide to enhance fan experiences.
IPL Fever: PlayR Scores Big in Sports Merch Sales
PlayR, a sports and lifestyle brand, grew by 100 percent and sold over 100,000 Indian Premier League (IPL) fan merchandise items during the ongoing season. PlayR has partnered with multiple IPL franchises in India as their official merchandise partner.
Ace Partnership: ASICS India and Rohan Bopanna Inspire Fitness Revolution
The Japanese sports performance brand has a presence with 103 stores nationwide and now aims to expand more brand stores in Tier I, II, and III markets over the next few years by potentially doubling the number of stores by 2026.
Suppandi, Shambhu, and Tantri the Mantri: Tinkle Comics' Collaboration Journey
Recently, Tinkle and Zebu Animation studios joined hands to bring its two popular toons Suppandi and Wingstar to life in their animated avatars.
India is an Evolving Licensing Market: Vikram Sharma Warner Bros. Discovery India, Southeast Asia & Korea
Globally, entertainment and character licensing contribute around 41%, while in India, it's only 26%.
Hindware’s Designer Touch for Luxury Homes
In an in-depth conversation with IndianRetailer.com, Sudhanshu Pokhriyal, Chief Executive Officer, Sudhanshu Pokhriyal, Chief Executive Officer, Bath and Tiles Business, Hindware Limited spoke about the premium product business and its tiles business
GIVING FASHION A NEW SPIN, ALWAYS!
Anyone who has an interest in fashion and clothes has heard of Wendell Rodricks, the designer with international acclaim and fame. He is the winner of several international awards, including the Padma...
  • By - Aanchal
  • / 7 MIN READ
FMCG's tilt towards licensed products
Corporate executive-turned-entrepreneur Bhavik Vora, Founder, Black White Orange discusses FMCG sector’s tilt towards licensed products.Black White Orange helps brands, celebrities, media and ret...
  • By - Aanchal
  • / 6 MIN READ
Creating a brand through licensing
For Gautam Dalal, licensing was a swift calling, given his experience with Reliance Broadcasting. Entirety bootstrapped, Yellow Sparks International is now a 100 per cent licensing oriented brand oper...
  • By - gargi
  • / 5 MIN READ
This is how DUKE aims to take a leap in business through licensing
Started off around six decades ago, Duke has been a name to reckon with in Indian retail landscape. A lifestyle brand with pan Indian presence, Duke is available at 4000 multi brand outlets an...
  • By - gargi
  • / 6 MIN READ
Kuber goes licensing way for diversification
Started off in 1989 with tobacco products, Kuber has carved a unique niche in national and international markets like Middle East, Gulf Countries, while foraying into a couple of FMCG prod...
  • By - gargi
  • / 4 MIN READ
WWE expanding possibilities beyond Sports merchandise
Given the growing popularity of sports and sports leagues beyond cricket, more sporting brands are getting well-deserved support and exposure, narrates Archana Keskar, Senior Director Cons...
Creating a home-grown sportswear label
Growing at a prolific rate, sportswear industry has seen a sudden surge in number of brands foraying into this space. However, given the lack of integrated end-to-end manufacturing process...
Penetrating deeper into Indian retail through licensing
Established in 1989 in East End of London, Carlton is renowned for manufacturing ladies fashion shoes. Since then the brand has evolved into a complete British lifestyle brand, adding acce...
  • By - gargi
  • / 4 MIN READ
Licensing a win-win for all
Started off as a corporate gifting brand, Swiss Military has scaled up by leaps and bounds and is looking to become lifestyle brand in affordable luxury segment through brand licensing, told Anuj Sawh...
Making biz of Licensing plus T-shirts market
While people are shelling out bucks for formal wear, t-shirt market has wooed a lot many retailers to operate in this space only, and Red Wolf is one of them, which deals in pop culture in...
  • By - gargi
  • / 5 MIN READ
Experience helps us understanding the needs of licensors
Mustang Socks & Accessories is one of the home grown brands that have come of ages. While they have successfully positioned socks as more of a fashion accessory, they have been an acti...
India not a country, but a continent for businesses
Vasa International – a 40 year old export firm has become the official licensee of University of Oxford for nine countries including India, Nepal, Bangladesh, Sri Lanka, Maldives, and Mauritius. Rec...
Marie Claire: from magazine to lifestyle
Starting from a magazine, Marie Claire has set benchmarks while expanding to various segments, lifestyle being one of them. The brand is looking...
Sports licensing driven by viewership
Sports licensing has arrived as one of the fastest growing sectors of the licensing business, while setting bench-mark as it leverages a global fan base which is either via a sports star, team...
Our toys category is extremely successful in India: Naz Cuevas, Rovio
The developer of Angry Birds, Rovio Entertainment Ltd, has capitalised on its growing popularity by launching merchandise in various categories. Naz Cuevas, Executive Vice President, Globa...