Hindware’s Designer Touch for Luxury Homes

From an innovative collaboration with renowned designer Manish Malhotra in 2018 to now partnering with Italian designers and architects, Hindware's premium product business is giving international brands a run for their money. Hindware plans to expand its brand and premium stores this year to enhance its distribution network.

With a network of over 30,000 retail touchpoints operating nationwide, Hindware has firmly established its presence in the sanitaryware and faucets retail sector. The robust retail and distribution network of Hindware Tiles includes over 500 dealers spanning 200+ cities, along with 50 brand stores strategically positioned across India.

Expansion Plans

Discussing the expansion plans, Sudhanshu Pokhriyal, Chief Executive Officer of the Bath and Tiles Business at Hindware Limited, stated, “Tiles as a category is poised to completely dominate the natural stone market, and you will see a lot of transition where other brands will shift from marble or natural stone to tiles.”

He further added, “We have over 600 brand stores across the country, and we will be adding 200 more. The focus is to increase the number of brand stores and premium outlets.”

Unique Collaborations 

Hindware's Italian collection and QUEO, a leading luxury bathroom brand under Hindware, are catering to the growing demand for premium and luxury products in India. In 2018, designer Manish Malhotra created a collection of bathroom suites for the super-premium bathware brand ALCHYMI.

Addressing the growth of the premium products category in the sanitaryware and faucets industry, Pokhriyal remarked, “With land prices rising and property rates increasing, consumers expect fantastic bathrooms when they spend a significant amount of money. Luxury housing will continue to drive growth for sanitaryware and faucets, and our brands, Hindware Italian Collection and Queo, are well-positioned to cater to this segment.”

Regarding the influx of international brands into the premium sanitaryware, faucets, and tiles category in India, Pokhriyal stated, “Today, we have a plethora of international brands available, but none of them can match our brand's service or reach. Many of these companies struggle to meet the requirements, whereas we excel in servicing our customers. Additionally, our collaborations and designs with various brands have led to significant improvements in our products and designs, posing strong competition to international brands.”