NBA

Since 2011, the NBA has played a crucial role in nurturing Indian talent. The brand has enhanced its retail portfolio through multiple licensing deals in collaboration with retail giants like Decathlon and Reliance Retail.

Discussing the contribution of Sports IPs in transforming L&M industry

In an exclusive conversation with Siddharth Chury, Sr. Director, Licensing and Merchandising, NBA India sheds light how Indian market is evolving for non cricket IPs.What potential do you se...

What began with the challenge of buying genuine football club merchandise, paved the way for a portal dedicated to the hassle-free purchase of football club merchandise. And now the portal – Goalsqu...