Beyond the Game: NBA India's Sports and Style Fusion
Since 2011, the NBA has played a crucial role in nurturing Indian talent. The brand has enhanced its retail portfolio through multiple licensing deals in collaboration with retail giants like Decathlon and Reliance Retail.
Discussing the contribution of Sports IPs in transforming L&M industry
  • By - Aanchal
  • / 1 MIN READ
How Indian market is maturing for non cricket IPs?
In an exclusive conversation with Siddharth Chury, Sr. Director, Licensing and Merchandising, NBA India sheds light how Indian market is evolving for non cricket IPs.What potential do you se...
  • By - gargi
  • / 12 MIN READ
How brand licensing helped Goalsquad enter offline retail
What began with the challenge of buying genuine football club merchandise, paved the way for a portal dedicated to the hassle-free purchase of football club merchandise. And now the portal – Goalsqu...
Explore Upcoming Events And New Age Agendas
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