INDIAN MARKET'S EVOLUTION APROPOS SPORTS IPs

The campaign captures Mumbai's contrasting character through its lively neighbourhoods, familiar landmarks and lesser-known corners.

Actor Danish Pandor, who walked at the London showcase, features in the campaign, reflecting the collection's emphasis on individuality and exploration.

The ready-to-wear collection features chore jackets, vintage-washed denim shackets and soft overshirts.

The collection also features products from Third Rush Desserts, the company's recently launched dessert-focused brand.