FanCode Sets the Stage for Sports Merchandising and Licensing
FanCode is poised for collaborations with multiple IPL franchises to establish their own mega-store destinations across the nation. In addition to collaborating with Rajasthan Royals, Punjab Kings, and Kolkata Knight Riders, FanCode will also collaborate
A decade of TOPPS in India and their journey trying to establish the culture of collecting cards in India
An exclusive Interview with Mr Pravin Kalnawat- Head business and operations-Topps India on how they beat the odds during the pandemic.
Sports licensing: A game changer for Suditi Industries Ltd
In our conversation with Harsh Agarwal, CMO at Suditi Industries Ltd we understood their journey into sports licensing, future plans and more.
PGA to foray Indian market
Established in 1916, PGA of America is world’s largest sports organization with overall presence in more than 35 countries. In an exclusive conversation with Arjun Chowdri, Chief Innovation Office...
  • By - gargi
  • / 6 MIN READ
Explore Upcoming Events And New Age Agendas
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WWE expanding possibilities beyond Sports merchandise
Given the growing popularity of sports and sports leagues beyond cricket, more sporting brands are getting well-deserved support and exposure, narrates Archana Keskar, Senior Director Cons...
Creating a home-grown sportswear label
Growing at a prolific rate, sportswear industry has seen a sudden surge in number of brands foraying into this space. However, given the lack of integrated end-to-end manufacturing process...
How brand licensing helped Goalsquad enter offline retail
What began with the challenge of buying genuine football club merchandise, paved the way for a portal dedicated to the hassle-free purchase of football club merchandise. And now the portal – Goalsqu...
Sports licensing driven by viewership
Sports licensing has arrived as one of the fastest growing sectors of the licensing business, while setting bench-mark as it leverages a global fan base which is either via a sports star, team...
Every girl is a princess
Sweta Pal :How are you leveraging the digital medium?Roshini Bakshi :Games and apps are very important for us as it is another way to reach our target group. For us, being able to tell the Disney ...
  • By - gargi
  • / 7 MIN READ
Share success stories to promote sports licensing
In a candid conversation with License India, Viren Rasquinha - the former captain of India's national field hockey team and CEO of Olympic Gold Quest shared his opinion about sports licens...
  • By - gargi
  • / 4 MIN READ