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The collaboration comes shortly after Moonbug announced that CoComelon will make its theatrical debut next spring.

Named The First and Forever Set, the collection is positioned as a long-lasting alternative to conventional children's dinnerware.

Through the campaign, the brand aims to strengthen its engagement with consumers who view fashion and accessories as extensions of their identity.

The collection also includes The Smurfs Classic T-Shirt, made from cotton jersey fabric and featuring a character graphic with contrast sleeves.