GIVING FASHION A NEW SPIN, ALWAYS!
Anyone who has an interest in fashion and clothes has heard of Wendell Rodricks, the designer with international acclaim and fame. He is the winner of several international awards, including the Padma...
  • By - Aanchal
  • / 7 MIN READ
BIBA shines bright with collaborations and expansion in cue
BIBA is a homegrown brand founded by Mrs. Meena Bindra from her house in Bombay with a partly sum of eight thousand, way back in 1988. BIBA has had quite a journey and is now one of the most widely kn...
  • By - Aanchal
  • / 7 MIN READ
What goes into collaborating with FMCG Brands?
Green Gold Animation shares their view of tapping into the FMCG segmentGreen Gold Animation’s Chhota Bheem is widely loved by the masses in India. Since its premier in 2008, it ha...
  • By - Aanchal
  • / 4 MIN READ
FMCG's tilt towards licensed products
Corporate executive-turned-entrepreneur Bhavik Vora, Founder, Black White Orange discusses FMCG sector’s tilt towards licensed products.Black White Orange helps brands, celebrities, media and ret...
  • By - Aanchal
  • / 6 MIN READ
Explore Upcoming Events And New Age Agendas
IReC 2024
29-30 Apr - Hotel Sheraton Grand, Bengaluru
IReC 2024
D2C INDIA 2024
29-30 Apr - Hotel Sheraton Grand, Bengaluru
D2C INDIA 2024
Franchise India 2024 Delhi
18-19 May - (IICC) India International Convention and Expo Centre, Delhi, India
Franchise India 2024 Delhi
India EV Show
29-30 June - Hall No. 3, Chennai Trade Centre, Chennai
India EV Show
FROEXPO Chennai
29-30 June - Hall No. 2, Chennai Trade Centre, Chennai
FROEXPO Chennai
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Kuber goes licensing way for diversification
Started off in 1989 with tobacco products, Kuber has carved a unique niche in national and international markets like Middle East, Gulf Countries, while foraying into a couple of FMCG prod...
  • By - gargi
  • / 4 MIN READ
WWE expanding possibilities beyond Sports merchandise
Given the growing popularity of sports and sports leagues beyond cricket, more sporting brands are getting well-deserved support and exposure, narrates Archana Keskar, Senior Director Cons...
Penetrating deeper into Indian retail through licensing
Established in 1989 in East End of London, Carlton is renowned for manufacturing ladies fashion shoes. Since then the brand has evolved into a complete British lifestyle brand, adding acce...
  • By - gargi
  • / 4 MIN READ
Epic Brands: Expediting growth through licensing
Started in 2015, Epic Brands has grown by leaps and bounds in a short span of time, and a major credit goes to Marie Claire apparel range, that Epic Brands has licensing rights for....
Swiss brand growing in India through brand licensing
Following the huge success of the licensing program of colorful toons Jaune & Vert in the French speaking Swiss publications, J&V Global has set Indian market on its radar.India see...
  • By - gargi
  • / 1 MIN READ
FTV integrating Indian DNA with international one
One of the world`s largest fashion and lifestyle channels FTV has premiered into salon segment in the country, after Real Estate and hospitality. At the moment the brand is in the process of creating ...
Britto’s art to suit Indian market sensibilities
Talk about Romero Britto, the Brazilian-born and Miami-made iconic pop artist, and all one could think of is bold colours and vivid patterns. The artist catapulted to fame in 1988, when his art was ch...
India to be potential market for licensing industry
Licensing Industry Merchandisers’ Association (LIMA) – The worldwide trade organization for the licensing industry is rigorously working towards advancement of professionalism in licensing. ...
  • By - gargi
  • / 8 MIN READ
The trick to licensing
Licensing and merchandising for kids’ apparel is catching trend, with character adorning the apparel range. While many put the character on piece of cloth, Saugato Bhowmic...
  • By - gargi
  • / 8 MIN READ
Marie Claire: from magazine to lifestyle
Starting from a magazine, Marie Claire has set benchmarks while expanding to various segments, lifestyle being one of them. The brand is looking...
Sports licensing driven by viewership
Sports licensing has arrived as one of the fastest growing sectors of the licensing business, while setting bench-mark as it leverages a global fan base which is either via a sports star, team...
Our toys category is extremely successful in India: Naz Cuevas, Rovio
The developer of Angry Birds, Rovio Entertainment Ltd, has capitalised on its growing popularity by launching merchandise in various categories. Naz Cuevas, Executive Vice President, Globa...
Licensing Agents help you do it better!
Cholena Cchaturvedi :CC: Do companies, which enter licensing, enjoy any kind of tax exemptions granted by the government?Nicholos Bloom :NB: There is no such arrangement in any country except in S...
India: New home for Versace
Aadeetya Sriram :LI: What are your expansion plans for the future in the country?Gabriella Saracino :GS: At the moment, all I can say is that having entered the Indian market, the consequent expa...
  • By - gargi
  • / 3 MIN READ
In Focus: Awakening to IP Rights
Vrinda Oberai :VO: What can be the different ways in which people can be educated in a better way about the intellectual property rights and the need for attaching a legal status to the same?Safir...
  • By - gargi
  • / 9 MIN READ
From instant magic to consumer durables
Sweta Pal :Kindly highlight the Polaroid brand and its history?Scott W Hardy :Polaroid has inspired several generation of consumers through ‘instant magic’, helping people see and experience ...
  • By - gargi
  • / 4 MIN READ
Promotional licensing helps expand revenues, quickly
Sweta Pal :Kindly highlight your licensing strategy, given the varied characters in your portfolio.Saugato Bhowmik :We have a portfolio of icons and a key target segment for us include children a...
  • By - gargi
  • / 5 MIN READ
Kitney aadmi they?
Sweta Pal :Kindly elaborate on your pricing and marketing strategy for your merchandised portfolio.Sasha Sippy :We are targeting consumers in both rural and urban areas which would include daily ...