emoji expanding its base in Asia
'In order to manage the global potential of the emoji® brand the emoji company has created solid partnerships worldwide with national experts in brand licensing'
  • By - Aanchal
  • / 10 MIN READ
Warner Media brings Tuzki to India
"Fans love to own tangible pieces that allow them to express themselves, stir imagination and dive into the world of characters they adore"
  • By - Aanchal
  • / 8 MIN READ
Connoisseur of licensed merchandise help licensees prep
  • By - Aanchal
  • / 5 MIN READ
Imagica looks to disrupt theme park segment with licensing
It was the first edition of India Licensing Expo, when Dhimant Bakshi, Joint CEO of Imagica met Green Gold Animation who at that point in time was looking to venture into categories high on experience...
  • By - gargi
  • / 5 MIN READ
Explore Upcoming Events And New Age Agendas
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Chhota Bheem to pave way for theme park licensing in India
Taking a cue from global counterparts, Green gold Animation – the creator of Chhota Bhhem, has inked pact with Adlabs-owned theme park Imagica. The association that will witness the introduc...
Balenzia breaking through the clutter with brand licensing
Talk about socks as a category, and there exist only a couple of brands in organized space. It was the wish to avoid cultter, that inspired Balenzia – one of the premium socks’ brand, ...
  • By - gargi
  • / 4 MIN READ
Tapping organised retail through licensing of Bobbleheads
Miniatures and figurines have been on the priority list of licensors in Indian markets. However lack of awareness about such products is what is acting as impediment to growth of bobbleheads in India,...
How Portronics has expanded its reach through brand licensing?
The Indian mobile accessories market is set to explode owing to the exponential smartphone sales growth. While the global mobile phone accessories market is expected to reach $107.3 billion by 2022, a...
Licensees need a lot of hand-hold
After marking its presence in South-East Asian market, Chhota Bheem is soon going to venture into countries in Africa and West Asia. With this, Green Gold Animation Pvt. Ltd., the creators of Chho...
  • By - gargi
  • / 8 MIN READ
Avengers franchise growing exponentially: Disney India
Disney India's consumer products unit has signed up with bevy of brand to promote Avengers: Age of Ultron, which is considered the highest ever for any film – Hollywood or Bollywood - released in In...
The trick to licensing
Licensing and merchandising for kids’ apparel is catching trend, with character adorning the apparel range. While many put the character on piece of cloth, Saugato Bhowmic...
  • By - gargi
  • / 8 MIN READ
Our toys category is extremely successful in India: Naz Cuevas, Rovio
The developer of Angry Birds, Rovio Entertainment Ltd, has capitalised on its growing popularity by launching merchandise in various categories. Naz Cuevas, Executive Vice President, Globa...
Licensing has a bright future in India
In a candid conversation with License India, Uday Mathur, Managing Director, Euro Book...
In Focus: Character licensing
Vrinda Oberai :Vrinda Oberai (VO): How important, in your opinion, is the kid’s wear market in India, when it comes to opportunities for Licensing and Merchandising (L&M)?Sandeep Dahiya :Sa...
Promotional licensing helps expand revenues, quickly
Sweta Pal :Kindly highlight your licensing strategy, given the varied characters in your portfolio.Saugato Bhowmik :We have a portfolio of icons and a key target segment for us include children a...
  • By - gargi
  • / 5 MIN READ
Kitney aadmi they?
Sweta Pal :Kindly elaborate on your pricing and marketing strategy for your merchandised portfolio.Sasha Sippy :We are targeting consumers in both rural and urban areas which would include daily ...
LicenceIndia :What are the key trends in the broader licensing industry?Anand Singh :The character-based licensing segment is set to grow aggressively over the next few years, and with increased a...
  • By - gargi
  • / 6 MIN READ
Payal :What has been your experience in neighbouring countries for similar licensing deals?Bradley Caines :It’s been a great start of the year for ‘Joey and Joy’. We have signed our first de...