Indriya Expands Bridal Portfolio With Region-Specific Jewellery Collections
Each collection has been thoughtfully designed for the modern bride who carries her heritage with pride and has long envisioned her perfect wedding look.
Van Heusen Unveils Elvis Presley-Inspired Eveningwear Collection
The Van Heusen x Elvis Presley-inspired collection is more than fashion; it is a celebration of charisma, rhythm, and style.
Aditya Birla’s TMRW Brand Wrogn Launches New Youth Marketing Strategy
The campaign, titled “Wrogn. But Real.”, is strategically designed to reinforce the brand's connection with young Indian consumers by focusing on the theme of authenticity and individuality.
Indriya by Aditya Birla Jewellery Unveils Timeless Diamond Campaign
The campaign draws inspiration from the everlasting allure of diamonds and their emotional significance in a woman’s life.
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WROGN Secures Rs. 75 Cr Funding from Aditya Birla Digital Fashion Ventures
With this latest funding round, ABDFVL’s stake in WROGN has increased from 17.1 percent to 32.84 percent on a fully diluted basis.
Indriya Showcases Indian Jewellery Craftsmanship in New Film
Each piece at Indriya reflects a blend of traditional Kaarigari with modern design elements, presenting a contemporary take on classic jewellery styles.
Simon Carter forays in India via licensing tie-up with Aditya Birla Fashion
British designer brand Simon Carter has marked its foray into the India market through an exclusive licensing agreement with Aditya Birla Fashion Retail.Aditya Birla Fashion and Retail Ltd (ABFRL) h...