Each collection has been thoughtfully designed for the modern bride who carries her heritage with pride and has long envisioned her perfect wedding look.
The campaign, titled “Wrogn. But Real.”, is strategically designed to reinforce the brand's connection with young Indian consumers by focusing on the theme of authenticity and individuality.
Each piece at Indriya reflects a blend of traditional Kaarigari with modern design elements, presenting a contemporary take on classic jewellery styles.
British designer brand Simon Carter has marked its foray into the India market through an exclusive licensing agreement with Aditya Birla Fashion Retail.Aditya Birla Fashion and Retail Ltd (ABFRL) h...