The collection boasts over 16,000 designs in gold, polki, and diamond, with an emphasis on reinventing classic styles like polki and kundan, and incorporating local crafting practices.
Fashion retailer American Eagle Outfitters has entered into a multi-year agreement with the Aditya Birla Group to open licensed retail locations throughout India.Through the agreement, American Eagl...
British designer brand Simon Carter has marked its foray into the India market through an exclusive licensing agreement with Aditya Birla Fashion Retail.Aditya Birla Fashion and Retail Ltd (ABFRL) h...