Through the collection, KIKO Milano is bringing together makeup, festive design and personal expression for the seasonal market.
Centred on the question, 'Who wore who?', the campaign uses a mystery-led approach to build anticipation around the new collection.
The latest addition, Ultra Facial Meltdown Recovery Cream, is designed to provide immediate relief for skin experiencing stress or irritation.
The campaign is aimed at consumers who increasingly experiment with skincare products, makeup and ingredient-led regimens.
The campaign film follows Tara Sutaria as she prepares for festive gatherings, showcasing how lip colour can serve as the finishing touch to different looks.
The investments will be made through minority stakes, allowing founders to retain ownership control while continuing to operate their businesses independently.
The appointment comes as H&M Beauty continues to grow its portfolio in India, offering products across makeup, fragrances, haircare, and body care categories.
Designed for easy application, the product delivers buildable colour, a natural-looking shine, and hydration in a lightweight, non-sticky formula.
With this collaboration, the company aims to further expand its reach among consumers while reinforcing its position in the body lotion and cream segment.
The launch comes as consumers increasingly seek skincare products that simplify multi-step routines while maintaining cleansing and skincare efficacy.
The product is positioned for a range of occasions, from college and workplace settings to social outings and daily use.
Set in the lead-up to a festive gathering, the campaign film captures interactions between family members as they prepare for the occasion.
The latest addition to the brand’s skincare range is designed to deliver long-lasting moisture without leaving behind a greasy or heavy feel.
Alongside the announcement, the brand has also unveiled its first digital campaign, titled ‘Made You Look’.
The company stated that all products have undergone independent third-party testing and certification, in addition to real-user evaluations.
The collaboration combines Huda Kattan’s expertise in beauty with Cardi B.’s signature confidence and distinctive style.
The brand stated that efficacy claims associated with the products are based on external clinical studies conducted in May 2026.
As part of the campaign, MARS introduced its mascot, MARSIE, to consumers through a three-day activation in Mumbai.
The AW26 portfolio arrives as several major entertainment properties reach key milestones.
The new collection combines Swiss Beauty’s focus on trend-led beauty products with elements inspired by the wizarding world of Harry Potter.
The campaign highlights the people who offer support and companionship in everyday life, including friends, colleagues, siblings, and even pets.
Launched on 20 August 2026, the campaign is available exclusively through The Face Shop and Palmonas websites until Raksha Bandhan.
The appointment of Shah Rukh Khan marks a new chapter for the company.
The newly launched moisturiser combines the texture of a gel with the benefits of a serum, offering a lightweight formulation designed for everyday skincare.
Through its latest television commercial, the brand highlights the role of long-lasting freshness in boosting confidence throughout a busy day.
The companies said the collaboration reinforces their shared community-first approach to product innovation and beauty accessibility.
The collaboration formalises what began as organic consumer interest after paparazzi photographs of Orry featuring Skinvest Melts circulated online.
The campaign focuses on POND'S Super Light Gel moisturiser, formulated with Pro-Ceramides, Hyaluronic Acid and GAP Aminos.
The newly launched Super 10 Serum Lotion features ingredients including niacinamide, vitamin C, pro-retinol, and UV filters.
The range features vegan and cruelty-free formulations and includes products developed with fruit and dessert-inspired fragrances.
The collection features a selection of Innisfree’s popular skincare products, redesigned with Toy Story-themed artwork and collectible accessories.
Through the campaign, the brand positions Show Stopper as a lightweight styling and maintenance product intended for regular use.
The Korean Marine Collagen range contains nano-hydrolysed marine collagen peptides designed to support skin elasticity, hydration, and firmness.
The campaign reflects Myntra’s focus on improving product discovery and enabling more confident purchase decisions through personalisation, curated selection, and platform scale.
The products are positioned for long days, active routines, and everyday conditions, while offering a stick-based format in a category largely dominated by sprays and roll-ons in India.
Launched in 2025, LOVETC has completed its first year with strong growth, reporting a 30 percent month-on-month increase.
The campaign is open to participants, including creators, agencies, filmmakers, comedians, and individuals with an Instagram presence.
The moisturiser is priced at Rs 1,999 and is available on the brand’s official website and on Amazon.
The brand positions the product as a long-term solution focused on scalp health and hair strength rather than a short-term fix.
Operating without external funding, Ro & Co Beauty has grown through a product-led strategy and direct engagement with consumers.
The campaign focuses on summer skincare needs, positioning the product as a lightweight and fast-absorbing gel suited for hot and humid conditions.
The collection adapts key elements from the film into a range of design-led and giftable products.
The FRIENDS-inspired CRAZE collection brings together elements of pop culture and beauty, tapping into the growing demand for nostalgia-led and collectible product experiences.
Currently, the Makeup Bouquets are exclusively available on IGP and are being offered across key markets such as Delhi NCR and Mumbai.
The initiative reflects a growing trend among brands to leverage blockbuster films as high-attention marketing moments rather than relying on continuous advertising spends.
Positioned as a long-term solution for healthier hair, Hairloom stems from the idea that effective transformation begins beneath the scalp.
The newly launched range incorporates skincare-focused ingredients such as Pure Hyaluronic Acid, Vitamin C, and Pro Vitamin B5.
The digital film captures relatable, everyday scenarios to emphasise the importance of sunscreen as a daily skincare essential.
Disney takes centre stage this season with six all-new collections inspired by beloved characters and cultural moments.
The Face Shapewear has been created to suit a broad range of users, underscoring House Of Beauty India’s focus on accessible and user-friendly beauty solutions.
At the heart of the collection is a fragrance that balances vibrancy, sophistication, and nostalgia.
The new concealer has been developed with a clear focus on addressing the specific needs of Indian skin tones, undertones, and climate conditions.
The partnership reinforces the brand’s focus on skinimalism and science-led skincare solutions tailored to evolving Indian consumer preferences.
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