LOVETC Launches Alter Ego Makeup Collection Featuring Tamannaah Bhatia

Rosso Brunello has launched its new Leather Essentials collection, marking the brand’s expansion beyond footwear into everyday, work and travel accessories. Introduced under the campaign theme TIME TRAVELLER SERIES: What We Carry Defines Our Journey, the collection combines Italian craftsmanship, contemporary design and functional detailing.

The collection features a range of leather accessories, including wallets, card cases, passport holders, multi-pouches, computer bags, backpacks and duffle bags. Designed for the modern man, the products cater to different lifestyle needs, from everyday use and professional settings to travel.

The launch marks an extension of Rosso Brunello’s leather expertise into a broader range of lifestyle products, positioning the brand across multiple consumer touchpoints beyond its footwear offerings.

Four Leather Expressions Define the Collection

The Leather Essentials collection is available in four distinct leather expressions: Franzy, Plain, Embossed and Weave. Each offers a different interpretation of leather texture and finish, giving consumers a choice across styles and functional requirements.

With a focus on material quality, refined detailing and usability, the collection emphasises the role of leather accessories as everyday essentials that can develop character through regular use.

The TIME TRAVELLER SERIES campaign builds on this idea, highlighting the relationship between personal journeys and the objects people carry with them. It positions leather accessories not only as functional products but also as long-term companions that acquire a more personal character over time.

Building a Broader Lifestyle Offering

Rosso Brunello’s entry into leather accessories reflects its move towards a wider lifestyle portfolio, spanning work, everyday use and travel. Products such as computer bags and backpacks cater to professional needs, while passport holders, duffle bags and multi-pouches address travel requirements. Wallets and card cases extend the offering into daily essentials.

The collection is aimed at consumers seeking a combination of practicality, understated sophistication and premium materials in their accessories.

The Rosso Brunello Leather Essentials collection will be available through the brand’s official website, rossobrunello.com, and across 40 stores pan-India, expanding its accessibility through both online and offline retail channels.

Nuvah, an India-based online-first women's footwear brand, has appointed actress and digital creator Barkha Singh as its Chief Creative Officer. In her new role, Singh will work with the company's founder and CEO, Avni Jain, to shape its creative direction across product design, brand communication, visual storytelling and cultural expression.

The appointment comes as Nuvah looks to strengthen its positioning in the women's footwear market by addressing the demand for products that combine style and comfort. The brand's product range incorporates its proprietary Steady-Form footbed and patent-pending Style-Switch technology, which allows users to interchange heels and create multiple looks with a single pair of footwear.

Singh's responsibilities will extend beyond brand communication to include creative direction and product development. The company aims to bring her understanding of fashion, entertainment, and contemporary consumer preferences into its product design and brand strategy.

Singh has appeared in several film, television and OTT projects, including Criminal Justice, Masaba Masaba, Engineering Girls, Please Find Attached, and Lafangey. Alongside acting, she has established a presence as a digital creator, producing content across fashion, travel and lifestyle.

Her association with the brand follows her recognition as Style Icon of the Year – Contemporary Actor at the ELLE Style Awards. Nuvah footwear has also featured in the second episode of Prime Video's fashion makeover show We Got You Girl, hosted by Singh alongside Prachi Shevgaonkar.

Avni Jain, Founder & CEO, Nuvah said, “When we started Nuvah, we wanted to challenge a compromise women have been expected to accept for far too long: that looking good must mean being uncomfortable. Barkha brings an intuitive understanding of the women we are designing for. She understands fashion and culture, but more importantly, she recognizes how women today want to move through the world with ease, confidence, and individuality. Her creative instinct and perspective will be invaluable as we guide Nuvah into its next chapter.”

Barkha Singh, Chief Creative Officer, Nuvah added, “What drew me to Nuvah was not just the idea behind the brand, but also the energy, clarity, and experience Avni brings to the table. I’ve always believed that women shouldn’t have to compromise on how they look, feel, or move, and Nuvah is built around this very thought. I’m excited to be part of a brand that approaches a real, everyday need with such a strong creative vision. For me, this role goes beyond communication; it’s about being involved in the creative thinking and product journey, and helping build something that feels relevant, beautiful, and genuinely useful to women today.”

Founded by Avni Jain, Nuvah was established to address the discomfort associated with wearing heels. Drawing on her background in engineering, consulting, investing, and consumer businesses, Jain developed the brand around the idea of incorporating comfort into footwear design from the outset.

Tanishq has unveiled a campaign for its latest jewellery collection, Adhyantara, featuring actress Triptii Dimri. Developed by TBWA\Lintas, the campaign takes inspiration from celestial elements such as the sun, moon, and stars, translating these motifs into contemporary jewellery designs.

The campaign film unfolds at a campsite beneath a starry sky, where Dimri sits outdoors as the song ‘Badan Pe Sitare Lapete Hue’ plays in the background. As she gestures towards the sky, blue, pink, and gold lights appear to come together to reveal an Adhyantara necklace, bringing the collection's cosmic theme into focus.

Pelki Tshering, Chief Marketing Officer, Tanishq said, “At Tanishq, we believe the festive season is a time to embrace wonder, celebrate individuality and find beauty in the extraordinary. With Adhyantara, we set out to explore the infinite wonder of the cosmos and bring it closer to the woman who inspires us. Drawing from the brilliance of distant stars and the poetry of celestial forms, our designers have translated the beauty and mystery of the universe into contemporary jewellery, bringing together intricate Indian craftsmanship with a distinctly modern sensibility. The campaign brings this creative vision to life, with Triptii Dimri embodying the spirit of a woman who is curious, imaginative, and unafraid to explore beyond the familiar. Through Adhyantara, we invite her to step into a world where celestial inspiration meets contemporary expression, and where the extraordinary becomes a celebration of her own individuality.”

Triptii Dimri shared, “Being associated with Tanishq has always felt special to me because of the way the brand brings together tradition, craftsmanship and a contemporary sense of expression. What drew me to Adhyantara was its connection with the cosmos and the sense of wonder that comes from simply looking up at the sky. I love how the collection translates that vastness, light, and beauty into jewellery in such an intricate and contemporary way. Each piece has its own character, and I especially love how Adhyantara allows festive jewellery to feel personal and expressive.”

Arpan Bhattacharyya, Executive Director and Head of Creative, South, TBWA\Lintas stated, “Adhyantara gave us an opportunity to look at the world of Tanishq through a more wondrous lens. Since the jewellery itself draws inspiration from the cosmos, we wanted the film to inhabit that same universe of wonder- bringing alive its mystery, beauty and infinite possibilities, while translating the vastness of the cosmos into something deeply human, intimate and magical.”

The Adhyantara collection features more than 100 designs across four categories: Glass Kundan, Plain Gold, Plain Jewellery with Inspired Gemstones and Open Polki. The range includes necklaces, bangles, finger rings, and mangalsutras in 18kt and 22kt gold.

Sparx, the footwear brand owned by Relaxo Footwears, has introduced its ‘Greatest of Today’ (G.O.T.) campaign featuring actors Tamannaah and Lakshya Lalwani as brand ambassadors. The campaign aims to strengthen the brand's engagement with young consumers while promoting its latest collection of sneakers and sports shoes.

Developed by Mudra, part of BBDO Group India, the campaign draws inspiration from the popular expression GOAT, or Greatest of All Time, and reinterprets it as Greatest of Today. The concept encourages consumers to focus on the present and make the most of everyday experiences rather than waiting for a defining achievement. Tamannaah and Lakshya bring their individual personalities to the campaign, which connects Sparx's footwear range with everyday fashion and active lifestyles.

Gaurav Kumaar Dua, Co-CEO and Whole-Time Director, Relaxo Footwears said, “For today’s generation, greatness is not necessarily about a distant achievement or a defining milestone. It is about what you choose to do, experience and express in the moment. With ‘Greatest of Today’, Sparx wanted to build a thought that feels relevant to the culture and mindset of young India today. Our latest collection complements this proposition with sneakers that bring a strong style expression and versatile sports shoes designed for an active, on-the-go lifestyle. Tamannaah and Lakshya help bring this thought to life through their own individual perspectives.”

Chetan Soni, Senior Vice President and Head of Business at Mudra shared, “The brief was never to simply make Sparx look younger, but to understand Gen Z’s relationship with style, identity and ambition. The shoe is the starting point, but the real proposition is the attitude to stand out and make every moment count. For us, G.O.T. is more than a campaign; it marks the beginning of a new identity and cultural role for Sparx.”

The campaign will be rolled out across television, print, digital platforms and outdoor media. It combines the G.O.T. brand platform with Sparx's latest footwear collection, which includes sneakers for everyday styling and sports shoes designed for active use.

Kidswear brand Cookie Pookie has expanded its digital reach by listing its collection on Nykaa Fashion, providing parents across India with another platform to shop for children's clothing. The move is part of the brand's efforts to increase accessibility to its range of comfortable, thoughtfully designed kidswear.

Founded by Dr. Vandana Jaglan, Cookie Pookie caters to children aged 0 to 8 years. The brand focuses on combining comfort, quality, and contemporary designs with responsible manufacturing practices. Its products are available on Nykaa Fashion across kidswear categories, including dresses and westernwear.

Operating on the philosophy of “Fashion that Cares”, Cookie Pookie emphasises clothing that supports children's comfort and everyday activities while considering its environmental impact. Its portfolio includes everyday essentials and occasionwear, with products such as dresses, tops, shirts, onesies, rompers, coordinated sets and other children's wardrobe staples.

The brand also highlights its focus on fabric quality and manufacturing standards. According to the company, it uses BCI cotton and GOTS-certified manufacturing, while its facilities are azo-free and REACH-compliant. Its manufacturing processes include compact yarn construction, bio-polishing, mercerisation and sanforisation, which are intended to improve softness, durability, colour retention and fit.

Vandana Jaglan, Founder, Cookie Pookie said, “Cookie Pookie was born from a very personal experience as a parent. I wanted to create children’s clothing that looked beautiful bufashit, more importantly, felt comfortable, safe and thoughtfully made. Being available on Nykaa Fashion is an exciting step for us because it allows us to reach more parents who are looking for quality kidswear without having to compromise on comfort or conscious choices. We have always believed that children’s clothing should support how they live, play and grow, and this expansion brings that philosophy to a much wider audience.”

The listing on Nykaa Fashion comes as Cookie Pookie looks to strengthen its position in India's kidswear market. Parents are increasingly considering factors such as fabric quality, comfort, durability and manufacturing practices alongside design when choosing children's clothing.

By expanding its online distribution through Nykaa Fashion, Cookie Pookie aims to reach a wider customer base while continuing to develop kidswear that balances functionality, contemporary design and responsible production.

Italian beauty brand KIKO Milano has introduced Sparkle Stories, a limited-edition collection featuring festive packaging across some of its popular makeup and skincare products. The collection aims to bring a festive identity to the brand's existing beauty range for Diwali, with products spanning face, eyes, lips and skincare.

Inspired by Indian architectural patterns, vibrant colours and antique gold accents, Sparkle Stories combines traditional festive elements with KIKO Milano's contemporary Italian beauty aesthetic. The collection features customised secondary packaging that pairs fuchsia with antique gold, drawing on themes of light, prosperity and empowerment.

The limited-edition range includes several of the brand's established products, such as Unlimited Blush, Maxi Mod Mascara, Unlimited Double Touch, 3D Hydra Lipgloss, Creamy Comfort Lip Liner, PH Reacting Glow Lipstick and Hydra Pro Glow.

The collection also introduces exclusive gift sets featuring a newly designed fuchsia pouch with a golden tassel, adding a festive gifting option to the product lineup.

The launch centres on the idea of incorporating beauty products into festive celebrations, from preparing for traditional rituals and Diwali gatherings to selecting gifts for friends and family. Through the collection, KIKO Milano is bringing together makeup, festive design and personal expression for the seasonal market.

The initiative also reflects an approach adopted by global beauty brands to connect with Indian consumers by adapting product presentation and marketing to culturally significant occasions while retaining their established brand identity.

The Sparkle Stories Limited Edition Collection will be available across KIKO Milano's Exclusive Brand Outlets (EBOs) in India, as well as at select Tira stores and online through Tira's website.

With the festive collection, KIKO Milano is expanding its seasonal product offering in India by combining its existing beauty portfolio with packaging designed specifically for the Diwali shopping and gifting period.

Premium footwear brand State of Joy has introduced Anatom, a new footwear collection focused on comfort, functionality, and everyday use. The launch also marks the brand's entry into the children's school footwear segment with Anatom School Shoes, expanding its product portfolio to cater to consumers across age groups.

Designed around the natural shape of the foot, the Anatom range features a wide toe box that allows greater toe movement, breathable uppers to keep feet fresh, and lightweight construction to support comfortable movement throughout the day. The collection combines functional design with contemporary styling for consumers who spend extended periods on their feet.

With Anatom School Shoes, State of Joy is extending its comfort-focused approach to children's footwear, targeting the everyday requirements of school-going children.

“At State of Joy, every product begins with a simple philosophy—to create footwear that people genuinely enjoy wearing every day. The launch of Anatom reflects our commitment to thoughtful design, innovation, and craftsmanship. With our manufacturing facility at Thutipet, Ambur, Tamil Nadu, we continue to build on our footwear manufacturing expertise to develop products that combine comfort, quality and value. The introduction of Anatom School Shoes marks an important milestone as we extend this philosophy to children, with footwear designed to support their everyday routines,” said Pullela Gopalakrishna Bachi, Founder, State of Joy.

“State of Joy has always been driven by the belief that good footwear should combine comfort, quality, and value without compromising on design. Anatom represents this approach, with a focus on thoughtful engineering and everyday functionality. Our expansion into school footwear is an important milestone as we look to reach more consumers through products that address their everyday needs. As we continue to grow our retail footprint and product offerings, our focus remains on building a strong Indian footwear brand with a clear emphasis on innovation and consumer experience,” added Dasari Raju Ramesh, Co-Founder, State of Joy.

The brand has sold more than 5 lakh pairs of footwear and generated Rs 93 crore in cumulative brand revenue from its inception through August 2026. It has set a target of Rs 100 crore in annual brand revenue for FY 2026-27. Its growth strategy is supported by product development, an expanding retail network, and investments in strengthening its market presence. State of Joy has also secured Rs 45 crore in external funding from the founders of Indian apparel brand Go Colors, alongside investments from its own founders.

State of Joy currently offers more than 350 stock-keeping units (SKUs) and reaches consumers through over 4,000 retail touchpoints nationwide. Its distribution network also includes more than 300 large-format store locations, including Centro, INC.5, Regal, and Reliance Retail.

Founded by footwear industry veterans Bachi and Ramesh, State of Joy follows a product-focused approach centred on comfort, durability and contemporary design at accessible price points. Its marketing strategy includes digital campaigns featuring Indian athletes, creators and actors, alongside a pricing approach that avoids inflated discounts and exaggerated claims.

Tupperware has introduced its Diwali campaign, #HarDiwaliTupperwarewali, featuring actor Dia Mirza and highlighting the traditions and rituals associated with the festival. The campaign focuses on how familiar festive practices continue across generations, even as lifestyles and ways of celebrating evolve.

The campaign showcases everyday moments that define Diwali celebrations, including preparing family recipes, storing mithai and namkeen, arranging festive meals, and welcoming guests. It covers different aspects of the festive season, from food preparation and storage to serving, hosting, and gifting.

Through the campaign, Tupperware aims to connect its kitchen and storage products with the needs of modern Indian households while retaining its association with traditional festive practices.

Ankur Damani, Managing Director, Tupperware India said, "Tupperware has always been the OG of the Indian kitchen, a brand built on trust, innovation and reliability. With #HarDiwaliTupperwarewali, we are bringing that 80-year global legacy into the way consumers live and celebrate today, with contemporary design, great value and the convenience they expect. Our ambition is to bring Tupperware back into every household by making the brand more relevant to today's generation, from everyday moments to celebrations, and even as a thoughtful, gifting choice."

The campaign also highlights Tupperware's festive product portfolio, which includes kitchen and food storage solutions, the TUP Celebration Glassware collection and a range of serveware designed for festive dining and entertaining.

The company is making these products available through multiple sales channels to reach consumers during the festive season. Customers can purchase the range through Tupperware's direct selling network, brand stores, its official website, e-commerce platforms, and Instamart.

With #HarDiwaliTupperwarewali, the brand is focusing on festive occasions to strengthen its connection with Indian consumers and showcase how its products can be incorporated into traditional celebrations and contemporary household routines.

Nykaa and L’Oréal have introduced a new product from luxury skincare brand Kiehl’s, strengthening their partnership to expand the brand’s presence in the Indian beauty market. The latest addition, Ultra Facial Meltdown Recovery Cream, is designed to provide immediate relief for skin experiencing stress or irritation.

The launch reflects the partners’ focus on science-backed skincare formulations and product innovation within the luxury beauty segment.

The Ultra Facial Meltdown Recovery Cream has been positioned as a solution for skin that needs quick recovery. The product expands Kiehl’s portfolio of skincare offerings, with the brand continuing to build on its science-led approach to formulation.

The announcement also highlighted the cross-functional collaboration involved in bringing the product from concept to market. Teams across the partnership worked together to execute the launch, underscoring the role of coordinated efforts in developing and introducing new products.

The partnership between Nykaa and L’Oréal is aimed at strengthening Kiehl’s position in the Indian market and increasing its reach among consumers seeking premium skincare products. The companies are looking to build greater awareness of the brand and establish it as a more familiar name in the luxury skincare category.

Nykaa has a presence in India's beauty and personal care market through its digital platform and physical retail network, while L’Oréal brings its experience in beauty product development and brand management. Their collaboration provides a route to combine product innovation with consumer reach.

With the introduction of Ultra Facial Meltdown Recovery Cream, Kiehl’s is adding to its range of skincare solutions as competition intensifies in India's premium beauty market. The launch also signals the partners’ continued focus on expanding the brand’s consumer base through new products and coordinated brand-building efforts.

Kidswear brand Mi Arcus has partnered with designer label Papa Don't Preach to introduce a premium festive collection for children, marking the entry of both brands into new categories. The collection will launch on October 12 across Mi Arcus stores, its official website and e-commerce platforms, including Nykaa Fashion and Myntra.

The collaboration combines Mi Arcus's focus on comfort and everyday wearability with Papa Don't Preach's distinctive use of colour, playful motifs and bold designs. The collection aims to address the limited availability of designer-inspired ethnic wear for children at more accessible price points.

The idea emerged from a gap in the children's festive wear market, where custom-made designer outfits can be expensive, time-consuming to produce, and difficult to standardise in terms of fit. Meanwhile, more affordable alternatives may not always offer the design details sought by parents. The collaboration also reflects the preferences of millennial parents, who increasingly consider colour, aesthetics and individual style when shopping for their children's clothing.

For Mi Arcus, the partnership marks its first entry into ethnic wear, while it is Papa Don't Preach's first collaboration with a kidswear brand and its first collection designed specifically for children.

Preeti Chugh, Co-founder, Mi Arcus said, "Most good ethnic wear for kids today is custom-made and super expensive, and designer labels are simply overpriced for children. We saw that gap and asked ourselves how we could give parents a quality product at a more accessible price. This collaboration with Papa Don't Preach is our answer: festive dressing for kids doesn't have to be fussy or forced. It can be bold, expressive, and cool. Today's millennial parents want their children to reflect their own aesthetic, so we built our first ethnic collection around colour, whimsical creatures and 100 percent comfort. These are pieces kids can actually move in, and wear well beyond one occasion."

The collection offers a contemporary interpretation of festive dressing, with pieces designed to be styled across different celebrations and occasions. The range includes lehengas, jackets and blouses, alongside Western silhouettes featuring Indian motifs. These styles provide alternatives to conventional ethnic outfits, including traditional kurta pyjamas.

The designs incorporate whimsical motifs such as unicorns and pomegranates, alongside bold colours, unisex prints and soft fabrics. Minimal embellishment is a key element of the collection, keeping the garments lightweight and allowing children greater freedom of movement.

The collection also includes coordinated footwear and bags, enabling consumers to put together complete festive looks. By combining designer-inspired aesthetics with practical clothing features, Mi Arcus and Papa Don't Preach aim to offer an alternative to conventional children's occasionwear while catering to parents seeking distinctive designs and comfort.

Killer Jeans, one of India's early homegrown denim brands, has introduced its Genes of India campaign featuring actor Meezaan Jafri. The campaign highlights the role of denim in everyday Indian fashion and explores how consumers across different regions, cities, and generations interpret the category through their individual styles.

Denim has become a widely adopted fashion staple in India, with consumers incorporating it into their wardrobes for work, travel, social gatherings and celebrations. Through Genes of India, Killer Jeans aims to showcase this diversity, positioning denim as a common element of Indian fashion, from Kashmir to Kanyakumari.

As the campaign's face, Meezaan Jafri represents a younger consumer base that increasingly views denim as an expression of personal style rather than simply casual wear. His association highlights contemporary fits and styling choices influencing younger shoppers.

“Denim is something almost everyone in India relates to, whatever their background or city. What I like about Genes of India is that it doesn’t ask people to dress a certain way. It recognises that everyone wears denim differently, and that is what makes it ours," stated Meezaan Jafri.

As part of its current product offering, Killer Jeans has introduced Neo Flare, a contemporary interpretation of the classic flared denim silhouette. The fit remains slim around the hips, thighs, and knees before widening below the knee, creating an elongated profile. The style is designed to complement different footwear options, including sneakers and boots.

The collection also includes Selvedge Denim, distinguished by its texture, finish, and craftsmanship, alongside the brand's fabric innovations. K-Tech Denim offers a lightweight feel, SoftPro Denim focuses on a softer texture, and Cool Core Denim is designed to provide comfort across changing weather conditions. These offerings reflect the brand's focus on combining fit, functionality and comfort with contemporary denim design.

Hemant Jain, Joint Managing Director, Kewal Kiran Clothing Limited shared, “Denim has always been something I’ve felt people can make their own. In India, that feels even more interesting because the way you wear it changes from city to city, from generation to generation, and from person to person. That’s what drew me to Genes of India; it’s not about one definition of denim, but about all the different ways we style it, live in it, and make it part of who we are”

Killer Jeans also emphasises Indian manufacturing, with a focus on developing products suited to domestic consumers through attention to fit, comfort and finish. Through the campaign, the brand aims to highlight its product development and manufacturing capabilities while contributing to the growth of India's domestic denim market.

Xylys has reintroduced its Volaris watch with dual-time functionality, featuring cricketer Abhishek Sharma in a campaign highlighting the latest model. The relaunch focuses on the watch's travel-inspired design, Swiss movement, and functional features aimed at consumers with globally connected lifestyles.

The Volaris Dual Time is a reissue of the Xylys 9216 case and is powered by a Swiss Ronda movement. The campaign draws inspiration from travel and navigation, positioning the dual-time feature as a practical function for people moving between destinations.

The watch features a 316L stainless steel case, a textured dial with three-dimensional indices and sapphire crystal protected by six layers of anti-reflective coating. Its dial design incorporates visual cues from the longitudinal lines found on world maps and flight paths, while the colour palette uses warm metallic tones.

Kalpana Rangamani, CSMO, Titan’s Premium watches said, "With Volaris, we wanted to create a collection that reflects the mindset of individuals who are constantly exploring new destinations. Drawing inspiration from aviation and the iconic Xylys 9216 case, it combines distinctive design with Swiss precision and superior functional specifications- suited to a globally connected lifestyle.
Abhishek Sharma brings this spirit to life through his confidence, energy and individuality, making him a natural fit for the campaign."

Through the campaign, Xylys positions the Volaris Dual Time as a travel-oriented timepiece, with Abhishek Sharma representing the collection's focus on exploration, individuality and movement across destinations. The relaunch also highlights the brand's emphasis on combining design elements with functional watchmaking features.

Smirnoff ICE has entered the Indian market with a range of new flavours and a refreshed brand identity, expanding Diageo India's ready-to-drink (RTD) portfolio. The product is rolling out across Goa, Bengaluru and Mumbai, targeting consumers seeking convenient beverage formats for social occasions, including house parties, casual outings and gatherings with friends.

The launch strengthens Smirnoff's presence in India's growing RTD segment, offering consumers an alternative to conventional beverage choices such as beer. The product combines a ready-to-drink format with a flavour-led proposition aimed at evolving consumption preferences.

The introduction aligns with Diageo's purpose of “Crafting iconic drinks chosen for life’s moments,” while extending the company's offerings to consumers exploring different beverage formats and flavours.

India's ready-to-drink category recorded 12 percent volume growth compared with the previous year, according to the company-provided information. Smirnoff ICE aims to tap into this momentum through its range of flavours and updated brand identity, drawing on Smirnoff's global presence to establish its position in the Indian market.

Ruchira Jaitly, Chief Marketing Officer, Diageo India said, “India is evolving as a new generation seeks out fresh formats, new flavours, more spontaneous ways to socialise and explore new drinking occasions. Smirnoff ICE enters this space with easy, playful and flavour-forward propositions in tune with how Gen Z connects and celebrates today. Leveraging Smirnoff’s global legacy in a vibrant new taste and format experience, we aim to make discovery more exciting, spark new social occasions and shape the brand’s next chapter of growth in India.”

With its entry into Goa, Bengaluru and Mumbai, Smirnoff ICE is looking to build awareness of its RTD offering among younger adult consumers. The launch adds to the range of products available in India's packaged alcoholic beverage market as brands explore new formats and flavour preferences to reach consumers across different social occasions.

World of Anaar has introduced its Wedding Season Edit for Autumn/Winter 2026, featuring footwear and accessories designed for different occasions during the wedding season. The collection caters to brides, bridesmaids, and wedding guests, with styles suited to celebrations ranging from haldi and sangeet ceremonies to cocktail parties and late-night gatherings.

A key addition to the AW26 collection is the debut of Jutti Heels, which combine the traditional design and craftsmanship of juttis with the added height of heels. The embroidered styles offer an alternative for consumers seeking occasion wear that balances aesthetics with comfort, making them suitable for different wedding functions.

The collection also features wedges, block heels and platform heels, alongside the brand's best-selling embroidered sneakers. The designs incorporate jewel tones, metallic shades and brocade detailing, bringing festive elements to a range of footwear silhouettes.

Alongside footwear, the Wedding Season Edit includes clutches, handbags and phone chains. These accessories are designed to complement different wedding looks while offering options for carrying essentials during daytime ceremonies and evening celebrations.

Tanushri Biyani, Founder, Anaar said, “For us, this collection is about capturing the spirit of the wedding season. A wedding is a celebration of people, moments and moods, and we wanted Anaar to be a part of each one. From the bride and bridesmaids to wedding guests, we curated a versatile mix of styles that moves from intimate ceremonies to dressed-up evenings, brought to life through rich textures, festive details and our signature sense of comfort. With new additions like Jutti Heels alongside our signature styles, we wanted every piece to make a statement while still feeling easy and comfortable to wear,”

With the AW26 Wedding Season Edit, World of Anaar continues to combine traditional craftsmanship with contemporary designs across its footwear and accessories portfolio. The collection focuses on offering styles that can be worn across multiple wedding functions while maintaining the brand's emphasis on comfort and festive design.

UNIQLO has introduced a new campaign for its Fleece collection, featuring actor Kriti Sanon and cricketer Jasprit Bumrah. The campaign highlights the collection's range of winterwear styles and their use across different daily activities.

The campaign films follow Sanon and Bumrah through their respective winter routines, showcasing how Fleece apparel fits into different lifestyles. Sanon's film captures moments at home and while stepping outdoors, while Bumrah's film focuses on an active routine involving movement and everyday activities.

Sanon is featured wearing the Fluffy Yarn Fleece Jacket, Pile Lined Fleece Relaxed Cardigan and Windproof Fleece Reversible Full-Zip Hoodie. Bumrah showcases the Fleece Full-Zip Jacket, Bi-Colour Fleece Zip Jacket and Windproof Fleece Full-Zip Hoodie.

Rooted in UNIQLO's LifeWear proposition, the campaign demonstrates how the Fleece collection can be incorporated into different everyday settings, with an emphasis on warmth, comfort and functionality.

Nidhi Rastogi, Marketing Director, UNIQLO India said, "With our new Fleece collection, we wanted to further evolve a LifeWear essential that combines warmth, comfort and functionality while fitting naturally into everyday life. Fleece has long been an important part of our LifeWear offering because it delivers on these needs in a simple and accessible way. Our new campaign shows how the collection adapts to different lifestyles and routines, helping people stay comfortable through every part of their day. Through their distinct everyday moments, Jasprit and Kriti bring this versatility to life, reflecting how Fleece seamlessly supports different needs, occasions and ways of living."

The collection is available in a range of colours, including natural, olive, navy, off white, dark brown, pink and wine, across various Fleece styles.

Smith & Jones, the packaged food brand owned by Tata Consumer Products, has introduced a new advertising campaign featuring actor Rasika Dugal. The campaign aims to educate consumers about the key differences to consider when selecting ginger garlic paste.

Developed by creative agency The Womb, the campaign uses a visual demonstration to highlight the difference between thick, consistent ginger garlic paste and a watery alternative. It seeks to address the growing number of products in the category and the limited consumer awareness of the factors that distinguish one product from another.

The campaign centres on the message, ‘Ho Gaya Na Paste Ka Paste Aur Paani Ka Paani,’ emphasising consistency as a key consideration when choosing ginger garlic paste.

Deepika Bhan, President, Packaged Foods, Capital Foods & Soulfull, Tata Consumer Products said, "Trying new recipes and experimenting with different ingredients can sometimes feel intimidating, but with Smith & Jones, we want to make it super simple. This campaign reflects the same belief"

Heval Patel, COO, The Womb shared, ‘'Smith and Jones is the ginger garlic paste category leader. Today, when the category is treated as a commodity, there was an opportunity for Smith and Jones to spark a conversation about how to identify good ginger garlic paste that can deliver on rich and consistent taste. The film, which falls under the brand promise of 'Taste Gajab', illustrates how the right ginger garlic paste provides the right base for making incredibly tasty dishes.'’

Through the campaign, Smith & Jones aims to reinforce its positioning in the ginger garlic paste category by drawing attention to product consistency and its role in everyday cooking.

Actor Varun Dhawan has invested in Better Nutrition, a biofortified staples brand, and has also come on board as the company’s brand ambassador. With this move, he joins Olympic medalist PV Sindhu, who is already associated with the brand.

Dhawan’s association with Better Nutrition stems from his growing interest in agriculture after acquiring farmland and gaining firsthand experience with soil health, seed quality, and crop production. As part of the collaboration, his farm will be developed into a biofortified farm in partnership with the company.

Better Nutrition offers a range of staple food products, including atta, rice, dal, and millets, which the company says contain up to twice the amount of iron, zinc, and other essential micronutrients compared to conventional varieties. The brand uses biofortified seeds, soil science practices, and farm-level nutrient testing, including X-ray fluorescence (XRF) technology, to assess and validate nutrient levels in crops.

Varun Dhawan said, “We’re working together to make my farm biofortified. And yeah, Better Nutrition is my brand now too. I really like the mission behind it, and I want to be part of that journey. You’ll be seeing a lot more of me with my brand. So this is quite personal for me.”

Prateek Rastogi, Co-founder and CEO of Better Nutrition, said, “We started Better Nutrition with a simple belief: if the food Indians eat every day can be more nutritious, that is where we should start. But making that happen requires much more than putting a claim on a packet. It starts with the seed, the soil, and the farmer, and then requires testing and validation all the way through to the food. Varun understood that very quickly. His decision to invest in the company and turn his own farm into a biofortified farm shows how deeply he connects with the mission.”

Fashion and lifestyle e-commerce platform Myntra has unveiled ‘Folks in the Building’, a new micro-drama series that brings together well-known internet personalities as fictional neighbors living in the same residential building.

The four-episode series stars Anuj Gupta, Sameha Shams (Sheena), Shivani Gupta, Varun Grover, Anubhavi, Ankita Sahigal, and Gulshan Grover, who appear as exaggerated versions of themselves within a shared fictional universe.

Instead of introducing entirely new characters, the format leverages the familiarity audiences already have with these creators and personalities. Across four films, each approximately two minutes long, the residents find themselves in everyday situations that lead to humorous, unexpected, and interconnected interactions.

A Myntra delivery executive named Vishal serves as a recurring character throughout the series, moving between apartments and becoming a common thread that links the stories together.

Monalisa Panda, Head of Social, Myntra said, "Micro-drama has become one of the most exciting formats on the internet, and we've seen firsthand how much audiences enjoy stories they can binge in minutes. With Folks in the Building, we started with personalities our audiences already know and put them in one building, which gave us a world that feels instantly familiar and has plenty of room for chaos and comedy. Vishal, our delivery executive, ties it all together, because the brand should be part of the story and not an interruption to it. This is just the first floor, and we're excited to see which residents, crossovers and storylines audiences want next."

Raghav Bagai, Co-founder, SW Network shared, “Micro-drama is changing the way audiences discover and consume stories, but for brands, the opportunity goes beyond simply adopting the format. With Folks in the Building, the challenge was to write stories strong enough to hold attention in just two minutes, while making the brand feel like a natural part of the world. The idea was to put entertainment first and let Myntra become part of the story rather than an interruption to it.”

Jaunty, Producer and Director at Banana in a Suit (BIAS Studios) added, “From a production standpoint, Folks in the Building was exciting because we weren’t just shooting four short films; we were building one cohesive world. Bringing distinct personalities together meant keeping the filmmaking fast, energetic and character-driven. With the limited runtime of micro-drama, every shot and beat had to count. Working with Myntra gave us the opportunity to explore that balance of pace, character and storytelling, and we see this as just the beginning for the format.”

The initial four episodes are intended to establish a broader fictional universe, creating opportunities for additional characters, storylines, and crossover interactions in future installments.

Lifestyle fashion brand MC2 Saint Barth has partnered with Monopoly to introduce a new capsule collection that blends the heritage of the globally recognized board game with contemporary fashion and lifestyle design.

For decades, Monopoly has connected generations of players through strategy, competition, and social interaction. With more than one billion players worldwide and a presence across 114 countries, the brand has evolved beyond the traditional board game format into categories including fashion, collectibles, experiential activations, promotions, and entertainment.

The newly launched MC2 Saint Barth x Monopoly collection is now available through MC2 Saint Barth’s official website, selected brand stores, and multi-brand retail boutiques.

Drawing inspiration from the world of Monopoly, the collection incorporates the fashion label’s signature use of color and modern styling while reimagining iconic elements from the game as lifestyle-focused apparel and accessories. Central to the collaboration is Mr. Monopoly, one of the most recognizable characters associated with the franchise, known for his entrepreneurial spirit, optimism, and adventurous personality.

The character’s playful and aspirational image aligns closely with MC2 Saint Barth’s design philosophy, creating a natural synergy between the two brands. The collaboration combines themes of humor, sophistication, and self-expression, offering consumers a fashion collection rooted in popular culture.

The launch also reflects Monopoly’s continued transformation into a lifestyle brand through partnerships that extend its presence beyond gaming. Over the years, the franchise has expanded through a range of premium collaborations designed to engage consumers in new ways while maintaining its connection with longtime fans.

By bringing together Monopoly’s global appeal and MC2 Saint Barth’s distinctive aesthetic, the capsule collection offers consumers a fresh interpretation of one of the world’s most recognizable entertainment brands, creating new touchpoints for fans more than 90 years after the game first entered popular culture.

BRND.ME’s MYFITNESS, India’s largest peanut butter brand, has entered into a licensing partnership with Warner Bros. Discovery Global Consumer Products (WBDGCP) in India. The collaboration brings together some of DC’s most iconic characters, including Batman, Wonder Woman, and Superman, as part of MYFITNESS’ efforts to create new consumer experiences in the nutrition and lifestyle space.

The partnership represents a key brand-building initiative for MYFITNESS, combining its nutrition-focused positioning with the cultural influence and fan following of the DC franchise. Through the association, the brand plans to introduce a range of consumer touchpoints and offerings inspired by the popular superheroes.

The collaboration aligns MYFITNESS’ identity around nutrition, energy, and modern lifestyles with the enduring appeal of Batman, Wonder Woman, and Superman, characters known for their strong values, aspirations, and multi-generational relevance.

As part of the launch, MYFITNESS has unveiled the limited-edition MYFITNESS x Batman Chocolate Zero Peanut Butter Extra Crunchy. The product is available in a 510-gram pack and combines roasted peanuts with cocoa in an extra-crunchy format. It contains 27 percent protein, zero added sugar, and 13 grams of dietary fibre per 100 grams, and is priced at an MRP of Rs 369.

The Batman-themed product marks the first phase of the collaboration, while additional offerings inspired by Wonder Woman and Superman are expected to be announced at a later stage.

The partnership also highlights the increasing role of entertainment intellectual property (IP) in influencing consumer engagement across everyday product categories. By integrating popular characters into its portfolio, MYFITNESS aims to connect with consumers beyond nutritional benefits through storytelling and cultural relevance.

For BRND.ME, the collaboration aligns with its broader strategy of building consumer brands through differentiated products, strong brand identities, and partnerships that resonate with contemporary audiences.

Ananth Narayanan, Founder & CEO, BRND.ME said, “MYFITNESS has always had a bold and contemporary point of view on nutrition and lifestyle. The DC universe shares that sense of distinctiveness. Batman, Wonder Woman and Superman are cultural icons with relevance across generations. This partnership gives us an exciting platform to bring these worlds together in a way that is aspirational, engaging and unmistakably MYFITNESS. The MYFITNESS x Batman offering is one of the first expressions of the association. We are excited about the possibilities ahead and the experiences we can create for consumers through this partnership.”

The MYFITNESS x Batman Chocolate Zero Peanut Butter Extra Crunchy is currently available exclusively through the brand’s direct-to-consumer platform.