Instead of introducing entirely new characters, the format leverages the familiarity audiences already have with these creators and personalities.
The campaign launches with a series of films starring the actor duo, aimed at building anticipation for the annual shopping event.
Drawing inspiration from Monroe’s iconic visual identity, the range combines VERO MODA’s design language with some of the actress’s most recognizable elements.
The collection includes 42 curated styles inspired by Hailey Bieber’s summer wardrobe, featuring micro shorts, crop tops, oversized outerwear, and mini dresses.
The campaign reflects Myntra’s focus on improving product discovery and enabling more confident purchase decisions through personalisation, curated selection, and platform scale.
Positioned as a Prestige Prêt offering, S&N by Shantnu Nikhil translates the couture label’s design language into contemporary occasionwear.
The association is aimed at enhancing Myntra’s engagement with younger consumers while expanding its reach across metro cities and emerging markets.
Anchored by three playful, slice-of-life films, the campaign captures familiar moments where love emerges in unexpected ways.
The campaign is presented through two interconnected films, each capturing the personalities, people, and shared experiences that define weddings today.
The launch collection, featuring nearly 100 styles, showcases Kantha embroideries, Tant and Jamdani weaves, and Batik printing techniques, alongside classic ceremonial attire such as sherwanis, kurtas, dhotis, churidars, and kurta sets.
Leading the launch is India’s first-ever shoppable fashion music video, featuring Badshah’s highly anticipated track “Jordan”, created in collaboration with music label 0075 Pentertainment.
Fans can explore the exclusive RR Corner on Myntra’s Sports Hub, which will offer cricket-inspired fashion and merchandise, enabling them to express their loyalty in style.
The Rareism x TRESemmé collection features 20 sleek, sophisticated pieces crafted from luxurious fabrics in a bold color palette of classic black and metallic gold.
Scheduled to kick off on March 1, the Myntra Birthday Blast promises fashion deals, exclusive return gifts, and surprises for shoppers.
With over 300 styles across categories like jeans, t-shirts, shorts, and trousers, JACK & JONES ensures that customers can skip last-minute mall runs or frantic searches through their wardrobes.
The initiative comprises two key films focusing on makeup and skincare, each highlighting Myntra Beauty’s commitment to simplifying beauty discovery.
The campaign leverages Bhuvan's signature Instagram sketch format to showcase FWD's trendy collections in a way that appeals directly to the youth demographic.
The collection features over 100 meticulously crafted styles designed for the fast-paced, modern lifestyle of urban women.
his collaboration with Myntra, where Blackberrys has been an integral part of the portfolio since 2014, builds on a shared goal of catering to India’s evolving fashion preferences.
The presence of Starbucks on the platform will be a compelling addition to Myntra's home offerings, which already include 100+ most-loved and renowned brands like Home Center, Fab India, Nestasia, and H&M.
Flipkart has sealed the deal with Authentic Brands Group, giving them licensing and distribution rights in India for global lifestyle brand Nautica. The Walmart owned company will manage Nautica?s o...
2018 has been a phenomenal year for the brand licensing and merchandising industry in India. Not only the market witnessed a bevy of global IPs marking their foray in India, but also a plethora of Ind...
Hrithik Roshan's fashion brand HRX is eyeing Rs. 500-crore turnover by 2020 from its apparels and footwear section, fuelled by expansion in product categories and offline presence this year.Besides,...
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