Nine West by Bata Expands Reach with Exclusive Launch on Myntra
The collection features over 100 meticulously crafted styles designed for the fast-paced, modern lifestyle of urban women.
Blackberrys Partners with Myntra to Expand Reach Across India
his collaboration with Myntra, where Blackberrys has been an integral part of the portfolio since 2014, builds on a shared goal of catering to India’s evolving fashion preferences.
Myntra Partners with Starbucks to Offer Signature Merchandise on its Platform
The presence of Starbucks on the platform will be a compelling addition to Myntra's home offerings, which already include 100+ most-loved and renowned brands like Home Center, Fab India, Nestasia, and H&M.
Flipkart in ties with Authentic Brands Group for Nautica
Flipkart has sealed the deal with Authentic Brands Group, giving them licensing and distribution rights in India for global lifestyle brand Nautica. The Walmart owned company will manage Nautica?s o...
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Actor Saif Ali Khan launches ethnic wear label 'House of Pataudi'
2018 has been a phenomenal year for the brand licensing and merchandising industry in India. Not only the market witnessed a bevy of global IPs marking their foray in India, but also a plethora of Ind...
Hrithik Roshan's HRX eyes expansion through licensing, eyes Rs. 500 Crore turnover by 2020
Hrithik Roshan's fashion brand HRX is eyeing Rs. 500-crore turnover by 2020 from its apparels and footwear section, fuelled by expansion in product categories and offline presence this year.Besides,...
RIL, Myntra join forces for exclusive denim collection
Reliance Industries on Friday partnered with fashion ecommerce player Myntra to co-brand its exclusive denim collection Mast & Harbour with the flagship product from the former,RElan FeelFresh....
Simon Carter forays in India via licensing tie-up with Aditya Birla Fashion
British designer brand Simon Carter has marked its foray into the India market through an exclusive licensing agreement with Aditya Birla Fashion Retail.Aditya Birla Fashion and Retail Ltd (ABFRL) h...
Flipkart inks licensing pacts with fashion brands; aims to boost product line
In a bid to cement its position in fashion and lifestyle segment, eCommerce major Flipkart is sketching roadmap to enter into exclusive licensing agreements with several brands including Provogue, Swi...
Myntra bets to acquire Hrithik Roshan's HRX
Betting big on exclusivity,?online fashion retailer Myntra?has now set its eyes on?Bollywood?s heartthrob, Hrithik Roshan?s clothing and shoes brand HRX....