Myntra Partners with Starbucks to Offer Signature Merchandise on its Platform

Myntra, one of the leading fashion, beauty, and lifestyle destinations, has announced the launch of Starbucks' signature merchandise on its platform. In addition to being the world's largest coffeehouse chain, Starbucks also holds a strong presence in the home products market. With this exciting collaboration, customers can easily access a range of Starbucks merchandise, including coffee mugs, bottles, flasks, coffee press machines, and coasters, available at prices ranging from Rs 699 to Rs 2299, on Myntra.

Starbucks is renowned for blending style, quality, and functionality, appealing to the youth and beyond, who seek rich and fulfilling experiences. The presence of Starbucks on the platform will be a compelling addition to Myntra's home offerings, which already include 100+ most-loved and renowned brands like Home Center, Fab India, Nestasia, and H&M. By bringing Starbucks on board, Myntra is set to cater to consumers seeking premium home products and enriching experiences, while providing seamless access to these exceptional products

Sharon Pais, CBO, Myntra said, “Starbucks has become a lifestyle choice today, and we are absolutely thrilled to have them onboard with us. As we endeavor to cater to the lifestyle needs of our consumers, this exciting collaboration caters to our customers' discerning tastes, making their everyday lifestyle choices even more delightful.”

Sushant Dash, CEO, Tata Starbucks Pvt Ltd, said, “Through strategic associations with companies like Myntra, Tata Starbucks is committed to offer an unparalleled digital experience, thereby enabling customers to experience the premium Starbucks Experience regardless of their location or time.”