The newly launched Super 10 Serum Lotion features ingredients including niacinamide, vitamin C, pro-retinol, and UV filters.
The range features vegan and cruelty-free formulations and includes products developed with fruit and dessert-inspired fragrances.
The collection features a selection of Innisfree’s popular skincare products, redesigned with Toy Story-themed artwork and collectible accessories.
Through the campaign, the brand positions Show Stopper as a lightweight styling and maintenance product intended for regular use.
The Korean Marine Collagen range contains nano-hydrolysed marine collagen peptides designed to support skin elasticity, hydration, and firmness.
The campaign reflects Myntra’s focus on improving product discovery and enabling more confident purchase decisions through personalisation, curated selection, and platform scale.
The products are positioned for long days, active routines, and everyday conditions, while offering a stick-based format in a category largely dominated by sprays and roll-ons in India.
Launched in 2025, LOVETC has completed its first year with strong growth, reporting a 30 percent month-on-month increase.
The campaign is open to participants, including creators, agencies, filmmakers, comedians, and individuals with an Instagram presence.
The moisturiser is priced at Rs 1,999 and is available on the brand’s official website and on Amazon.
The brand positions the product as a long-term solution focused on scalp health and hair strength rather than a short-term fix.
Operating without external funding, Ro & Co Beauty has grown through a product-led strategy and direct engagement with consumers.
The campaign focuses on summer skincare needs, positioning the product as a lightweight and fast-absorbing gel suited for hot and humid conditions.
The collection adapts key elements from the film into a range of design-led and giftable products.
The FRIENDS-inspired CRAZE collection brings together elements of pop culture and beauty, tapping into the growing demand for nostalgia-led and collectible product experiences.
Currently, the Makeup Bouquets are exclusively available on IGP and are being offered across key markets such as Delhi NCR and Mumbai.
The initiative reflects a growing trend among brands to leverage blockbuster films as high-attention marketing moments rather than relying on continuous advertising spends.
Positioned as a long-term solution for healthier hair, Hairloom stems from the idea that effective transformation begins beneath the scalp.
The newly launched range incorporates skincare-focused ingredients such as Pure Hyaluronic Acid, Vitamin C, and Pro Vitamin B5.
The digital film captures relatable, everyday scenarios to emphasise the importance of sunscreen as a daily skincare essential.
Disney takes centre stage this season with six all-new collections inspired by beloved characters and cultural moments.
The Face Shapewear has been created to suit a broad range of users, underscoring House Of Beauty India’s focus on accessible and user-friendly beauty solutions.
At the heart of the collection is a fragrance that balances vibrancy, sophistication, and nostalgia.
The new concealer has been developed with a clear focus on addressing the specific needs of Indian skin tones, undertones, and climate conditions.
The partnership reinforces the brand’s focus on skinimalism and science-led skincare solutions tailored to evolving Indian consumer preferences.
Within the experience, players step into the role of makeup artists preparing characters for important life moments.
The campaign was designed to visually mirror the product’s lightweight, soft-matte texture through an airy and romantic setting.
On Day 1 of the event, Shaily Mehrotra, Founder & CEO, Fixderma, took part in a panel discussion alongside actor Isha Koppikar.
Seoul Searching is part of a broader edutainment-led approach designed to deepen engagement and drive repeat interactions on the platform.
With its multi-use versatility across cheeks, lips, and eyes, BFF adds instant warmth, dimension, and freshness to any look.
Inspired by the brand’s award-winning bestseller, known for its warm and indulgent aroma, the limited-edition ice cream translates familiar scent notes into flavour.
The event brought together industry insiders, with Brand Ambassador Palak Tiwari joining as the star guest.
The collection features four thoughtfully curated boxes that pair The Body Shop’s iconic skincare and body care products with indē wild’s popular essentials.
The association felt natural and creatively aligned, given the film’s vibrant, youthful tone and its glamorous female cast.
The 2025 Christmas range debuts three new seasonal scents—Caramel Cuddle, Cranberry Crush, and Sugarplum Passion.
This new product represents a multi-functional formula that delivers deep hydration and barrier repair in one silky, lightweight step.
The Gloss Pops Minis come in two collectible sets — The Sweet Treats (Pink), featuring dreamy shades such as Ocean, Pixie Dust, and Hot Chocolate, and The Sour Smack (Blue), with fun tones like Caramel Latte, Galaxy, and Rosy Mocha.
The event featured a spectacular runway show, where each model’s look was crafted using Colors Queen’s own line of makeup products, perfectly complementing the high-end “saltanat” theme of the show.
The lipstick comes in six vibrant shades, each carefully curated to suit different occasions and moods.
The latest collection features a Tri-Action Formula designed specifically for oily and acne-prone skin, combining exfoliation, hydration, and barrier protection for a balanced skincare experience.
The four festive editions — Peachy Pataka, Dewy Gulab, Lash Drama, and Jamun Crush — are designed to complement every occasion.
Designed for modern skincare enthusiasts, the facewash goes beyond cleansing to actively support long-term skin health while remaining gentle and effective for all skin types.
As part of this milestone celebration, Fixderma is combining science-backed skincare with innovative consumer outreach.
The SUPER MATCHA Serum is crafted to minimize large pores, regulate excess oil, deeply hydrate, and rebalance the skin.
Every product in the collection upholds Colors Queen’s commitment to skin-friendly, high-quality makeup that empowers individuality.
In celebration, the brand introduced Limited Edition Eye Patches — a thoughtful gift from the Bollywood star to her fans.
The collection features specially curated bestsellers reimagined with Winnie the Pooh, Piglet, and Tigger-inspired packaging, making it a must-have for fans, collectors, and beauty enthusiasts.
EVOQUE, a concept derived from “Evoke” and “Vogue,” fuses retro nostalgia with modern refinement, offering eight distinctive, trend-led looks.
Designed to enhance festive self-care rituals, the Marigold range offers a sensorial experience that is deeply relaxing and grounding.
In collaboration with IIFA and rooted in its Ayurvedic philosophy, the collection celebrates festivals, heritage, and togetherness, making every gifting moment more meaningful.
Leading the festive lineup is the Intense Gel Colored Eye Pencil, priced at Rs 495, and available in six bold shades — Jet Black, Teal, Dark Blue, Emerald Green, Dark Brown, and Purple.
Premium packaging paired with high-quality skincare products ensures that every box leaves a lasting impression.
The Passionfruit range includes four products — Shower Gel, Body Scrub, Body Yoghurt, and Body Mist — all infused with bold fruity notes and nature-inspired ingredients.
Set to launch on August 21, the collection will be available exclusively on Sephora.com and RareBeauty.com, only while supplies last.
The gajra is designed as a durable reinterpretation of a traditional adornment, shifting a usually perishable item into a long-lasting accessory suited for festive dressing and everyday styling.
The highly anticipated range is set to arrive at retail this fall, offering fans a chance to experience the Wizarding World through innovative and collectible beauty products.
The global campaign, titled Free at Heart, stars YSL Beauty’s global ambassador Dua Lipa in a breathtaking film shot partly in Chile’s Atacama Desert.
The collection brings over 20 inclusive shades, curated to suit every skin tone and undertone in India.
The O3+ x Mijoo collection features a thoughtfully curated range of cleansers, sunscreens, serums, and moisturisers — all designed to set a new standard for effective, sensorial-rich skincare in India.
The launch also reinforces the brand’s goal of setting a new standard in an industry often filled with synthetic claims.
The company’s market entry coincides with World Vitiligo Day on June 25, a date recognized globally to raise awareness and reduce stigma associated with the condition.
In a fitting culmination, Anupreet from Delhi was crowned the MPL winner, lauded for her artistic brilliance, originality, and captivating presence.
To develop the experience, e.l.f. Partnered with Pinterest’s insights team to analyze trending search patterns.
The film showcases standout products from global powerhouses, capturing what the brand describes as "beauty that’s indulgent, intentional, and unmistakably global."
The new look underlines ColorBar’s core belief: that beauty is not about convention but about confidently embracing one’s own magic.
This association also underlines Wella’s ambition to shape the future of hairstyling with innovation-driven solutions — from vibrant color transformations to advanced hair care products.
The new collection will span a wide range of magical offerings, including bath elixirs, essential body care products, face masks, lip balms, and themed accessories.
The exclusive experience was further elevated by the presence of 75 top creators from across New Delhi, who attended the event last evening.
This exciting comeback is facilitated through a strategic partnership with Beautindia, with the brand’s product line set to retail exclusively on Nykaa.
The set includes a full-sized serum, a mini version, and a pouch, all adorned with Tweety-themed designs.
A new television commercial featuring Pannu has also been released, positioning the product as a daily-use moisturiser suited for sun exposure and hydration.
The event brought together top media personalities and influencers, offering them an exclusive first-hand experience of the newly launched Sun Serum.
The event brought together an elite gathering of beauty editors, influencers, and skincare experts for an immersive experience.
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