The Emoji company rolls out merchandise range in India
Amidst the world going gaga over emojis and companies like Apple, Google and Microsoft building their own emoji libraries for phone users to play with, #Emoji has taken the digital world by storm. Ban...
Royal Challengers Bangalore forays into retail through licensing
Betting big on the popularity of cricket in India, Diageo-owned Bengaluru franchise Royal Challengers Bangalore (RCB) has forayed into consumer products segment to explore retail merchandise of licens...
Despicable Me 3 merchandise hits the retail stores
After the resounding opening of Universal Pictures? & Illumination?s Despicable Me 3, the franchise has launched its much-awaited official licensed merchandise range in India.The products ar...
This is how ICICI bank is encashing upon Baahubali 2
With Baahubali 2 smashing box office records every day, Arka Mediaworks has left no stone un-turned to make the magnum opus the first ever home-grown tentpole franchise, which is evident from the reco...
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Status Quo teams with Baahubali franchise, to launch the official licensed apparels
Betting big on the most awaited movie ? Baahubali, Status Quo announced its association with Arka Mediaworks as the official fashion partner for the much awaited Baahubali franchise.This announcem...
Mega blockbuster 'Baahubali' to monetize through licensing
Given the social media memes over the mystery around #WhyDidKatappaKillBaahubali already creating a consumer base for last year?s blockbuster film Baahubali, the makers have roll out licensing and m...
Black White Orange brings minions to India
Barely 6 months old brand licensing startup Black White Orange has bagged representation of Minions, Jurassic World among other.Black White Orange will represent media major NBCUniversal's arm NBCUn...