2018 has been a phenomenal year for the brand licensing and merchandising industry in India. Not only the market witnessed a bevy of global IPs marking their foray in India, but also a plethora of Ind...
DQ Entertainment ? the producers and distributors of children?s animated content have announced appointment of Netherlands based European and Global Licensing (EGL) as the global master toy licens...
American-Dutch sports and clothing company?HEAD Sports GmbH has inked pact with?Kredo Beauty, to launch the HEAD Fragrances in India.?We are delighted to collaborate with Kredo Beauty Private Lt...
Monetizing on the fad for emoticon, the Smiley Company has entered into promotional deals with Mondelez International in Asia and Unilever in France.Together with Mondelez, Smiley has released on-pa...
Fashion brand H&M has joined forces with British interiors brand Morris & Co to launch a new tailored collection this autumn. Featuring some of the most recognized Morris prints, the new range...
Next Wave Multimedia - the mobile gaming company and subsidiary of Nazara Technologies Ltd. has announced?its association with Cricket Australia to launch a new ?Big Bash Cricket? game, leveragin...
Kodak - the iconic technology company focused on imaging has teamed up with?fashion retailer Forever 21 for a new apparel collection for the Fall 2018 season.The collection features some of the Kod...
Super Plastronics Pvt. Ltd. (SPPL) - the licensee of Eastman Kodak Company has announced its offline expansion with its retail presence in Croma, Aditya Birla More and METRO Cash & Carry stores ac...
Reliance Entertainment venture Zapak has launched Little Singham mobile game based on Discovery Kids' TV series "Little Singham", produced by Rohit Shetty Picturez and Reliance Animation.Breaking al...
Amidst the world going gaga over emojis and companies like Apple, Google and Microsoft building their own emoji libraries for phone users to play with, #Emoji has taken the digital world by storm. Ban...
Betting big on the activewear segment for for women,?Bollywood actress Jacqueline Fernandez, along with Mojostar, has unveiled the her apparel brand Just F collection exclusively on Amazon Fashion.T...
Authentic Brands Group LLC (ABG), owner of a global portfolio of Celebrity & Entertainment and Lifestyle brands, has closed on its acquisition of Nine West and Bandolino.ABG acquired the two bra...
Dreamline - the home & fashion brand by Future Group, has collaborated with eminent designer brand - India Circus by Krsnaa Mehta for a range of home furnishing products.The ?India Circus? c...
Betting big on the power of capsule collections through brand licensing, fashion retailer Forever 21 has partnered with the beverage major the Coca-Cola Company for an exclusive apparel collection.I...
Barbie, from the house of Mattel Toys, launched an India-exclusive collection of dolls inspired by several cultural aspects of India. The collectibles, from the Colours of India series, will ...
Converse ? the wholly owned subsidiary of NIKE has unveiled its exclusive collection in collaboration with Miley Cyrus to India. A true reflection of Miley?s personal style and influences ? bold...
Ahead of the release of the much-awaited Avengers: Infinity War, JACK & JONES India hops on to the Avengers bandwagon.Offering Marvel fans the chance to flaunt their love for the invincible supe...
The charm and brand value of the iconic character Mickey Mouse refutes to fade away anytime soon. This mascot of The Walt Disney has time and again wooed the retailers and next in the league is Bestse...
Technicolor SA, owned TV brand Thomson has launched a range of smart TVs along with its Indian licensee Super Plastronics Pvt Ltd (SPPL). Done in collaboration with Business France (Trade Section of t...
Bollywood actress Jacqueline Fernandez has launched a female-only fitness and fashion brand Just F with Mojostar. Just F is a female-only fitness and fashion brand created with an aim to bring the ?...
Manchester City and Tinder have announced a new, multi-year partnership to bring Tinder users and passionate football fans together across the globe.To celebrate the partnership, Tinder is also swit...
Joining the chase to cash in on IPL 2018, state-run telecom firm BSNL has announced a 153GB mobile data pack for Rs 258 with 51 days validity.?BSNL presents IPL pack Unlimited data STV-248 for pre...
Marie Claire, the French Beauty and fashion magazine has collaborated with Optiline Eyewear to launch Marie Claire collection of Eyewear. The collaboration was facilitated by Bradford License India, t...
In a bid to strengthen its fashion portfolio, Future Specialty Retail Limited (FSRL) the fully-owned subsidiary of Future Lifestyle Fashions (FLF) has signed a long-term license agreement for the Lee ...
Joining the?Big League of cricket frenzy in India,?BURGER KING has announced a?targeted brand campaign and a partnership with current crown-bearers and reigning IPL champions, the Mumbai Indians!...
With the madness of Indian Premiere League (IPL) just around the corner, the Marvel?s Avengers and Kolkata Knight Riders (KKR), have joined forces for a special edition merchandise range this season...
Shares of Mandhana?Retail Ventures Ltd. (MRVL) slumped by 15 per cent from day's high today after?a Jodhpur court convicted actor Salman Khan in a 1998 blackbuck case. MRVL is the apparel licensee?...
Confectionery and chocolate major Hershey India Pvt Ltd has announced the appointment of Herjit S. Bhalla as the company?s new Managing Director. He brings extensive experience in building consumer,...
Amping up its brand portfolio, American brand development and licensing company Authentic Brands Group (ABG) has acquired the business of Nautica from VF Corp.ABG?already owns a?global portfolio o...
As the Powerpuff Girls head for their 20th anniversary celebration, Cartoon Network has teamed up with British fashion designer Katie Eary to launch a line of Powerpuff Girls womenswear.T...
Italian Series A football club AC MILAN has announced an official long-term partnership with PUMA.?Effective 1st July 2018, PUMA will become the official partner of AC MILAN and the global technical ...
ESL (Electronic Sports League), the world?s largest esports company has invested in mobile gaming startup Nazara Technologies Limited for a minority stake in it. The investment will be used to scale...