As the animated show celebrates its 20th anniversary this year, the rich storytelling for all family listening occasions has been created to reaffirm Peppa Pig's commitment to providing quality entertainment for families.
Designed to ignite imagination and facilitate fun play experiences for toddlers, these sets aim to enhance fine motor skills while encapsulating the vibrant world of “Peppa Pig.”
This strategic step aligns with Hasbro's Blueprint 2.0 strategy, emphasizing a shift while retaining the commitment to developing and producing entertainment based on its extensive portfolio of Hasbro brands.
Commencing with the introduction of Transformers and G.I. Joe products, each Page Puncher will now feature a complete comic book along with two articulated figures.
This initiative builds on the recent 'Hasbro Women Innovators of Play' challenge, which called for the creation of the next significant mass-market toy or game led by women.
Following the success of the Nerf Super Soaker RoboBlaster, the expanded line focuses on epic activities for friends and family to play together, leading with the Nerf Super Soaker Blast Slider, a 16-foot water slide with a built-in water blaster.
The two companies have been partners since 2021, and Franklin played a key role in the North American relaunch of the NERF Sport?brand with its playsets for kids ages six and up, such as Power Blast Baseball, Flex Play Hockey, and Trick Shot Golf.
To support the brand extension, Hasbro has launched a dedicated ?Learn with Peppa? website where consumers can find out more about the extension and help support children's learning journeys.
The exclusive line includes a bi-colored pink and red vinyl variant of Peppa?s top-selling album ?My First Album,? and essential tech accessories like PopSockets, phone cases and mouse pads.
The agreements cover entertainment released during their terms for the respective franchises, including all film and television properties as well as properties from Disney+.
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