Secret Location and Hasbro Bring Lite-Brite to Life at Illuminarium, Las Vegas
Opening on June 5, this 60-minute experience merges the nostalgia of Lite-Brite with state-of-the-art technology.
Beauty Creations Cosmetics and Hasbro Introduce the My Little Pony Collection
The collection offers multi-functional products for the face, eyes, lips, as well as body and hair.
Audible and Hasbro Join Hands for Peppa Pig’s Play-A-Long Podcast
As the animated show celebrates its 20th anniversary this year, the rich storytelling for all family listening occasions has been created to reaffirm Peppa Pig's commitment to providing quality entertainment for families.
LEGO Group and Hasbro Unveil New LEGO DUPLO 'Peppa Pig' Sets for Early Learning
Designed to ignite imagination and facilitate fun play experiences for toddlers, these sets aim to enhance fine motor skills while encapsulating the vibrant world of “Peppa Pig.”
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Hasbro Teams Up with Target for Exclusive Transformers Collabo
Accompanying this is the Autobot Bullseye figure, transforming from a dog into a mailer package reminiscent of Target's beloved icon.
Hasbro Finalizes $375 mn Sale of Entertainment One to Lionsgate, Executes Blueprint 2.0 Strategy
This strategic step aligns with Hasbro's Blueprint 2.0 strategy, emphasizing a shift while retaining the commitment to developing and producing entertainment based on its extensive portfolio of Hasbro brands.
McFarlane Toys Secures Multi-Brand Licensing Deal with Hasbro
Commencing with the introduction of Transformers and G.I. Joe products, each Page Puncher will now feature a complete comic book along with two articulated figures.
Hasbro and Girl Up Unveil 'Girl Innovators of Play' to Empower Young Women in STEM
This initiative builds on the recent 'Hasbro Women Innovators of Play' challenge, which called for the creation of the next significant mass-market toy or game led by women.
WowWee Expands Partnership With Hasbro to Bring More Gaming Products
Following the success of the Nerf Super Soaker RoboBlaster, the expanded line focuses on epic activities for friends and family to play together, leading with the Nerf Super Soaker Blast Slider, a 16-foot water slide with a built-in water blaster.
Franklin Sports Drafts Licensing Agreement with Hasbro
The two companies have been partners since 2021, and Franklin played a key role in the North American relaunch of the NERF Sport?brand with its playsets for kids ages six and up, such as Power Blast Baseball, Flex Play Hockey, and Trick Shot Golf.
Hasbro Expands Product Portfolio, Unveils 'Learn with Peppa'
To support the brand extension, Hasbro has launched a dedicated ?Learn with Peppa? website where consumers can find out more about the extension and help support children's learning journeys.
Just Play Drafts Deal as Master Toy Licensee for Hasbro's Iconic Easy-Bake Brand
Just Play's product line of EASY-BAKE ovens, baking sets, and accessories is expected to launch at retail in select markets in 2024.
Hasbro Relaunches Sports Collectibles Brand Starting Lineup
The Starting Lineup collectible will also include an exclusive, officially licensed Panini NBA trading card.
Franklin Sports, Hasbro Launch NERF Sports Collection
The new NERF Sports Collection consists of a power-blast baseball bat and ball set; a flex play hockey?set; and trick shot golf.
Hasbro & Urban Outfitters Launch Exclusive Peppa Pig Collection
The exclusive line includes a bi-colored pink and red vinyl variant of Peppa?s top-selling album ?My First Album,? and essential tech accessories like PopSockets, phone cases and mouse pads.
Disguise renews its licensing deal with Hasbro
Disguise?s Hasbro line of Halloween costumes and accessories hits stores Fall of 2021.
Hasbro renews licensing with Disney for Star Wars, Marvel
The agreements cover entertainment released during their terms for the respective franchises, including all film and television properties as well as properties from Disney+.
Scopely brings 'Scrabble Go' mobile game with Hasbro, Mattel
?Scrabble???GO??is now available for pre-registration on Google Play. It will be introduced worldwide on Android and iOS later this year.
Hasbro completes acquisition of Entertainment One
Darren Throop, President and Chief Executive Officer of eOne, will report to Brian Goldner, Hasbro?s Chairman and Chief Executive Officer.
My Little Pony Gets An Update
Hasbro revealed new additions to its ?My Little Pony? franchise with a series and product line set to debut next year.The animated series ?My Little Pony: Pony Life? will be produced by Hasb...
Entertainment One shareholders have voted to approve the sale of the company to Hasbro for $4 billion.The deal passed the shareholder vote by a percentage of 99.9 percent. eOne held the vote during ...
Black White Orange Pvt. Ltd. to represent Hasbro in India
Hasbro has appointed Black White Orange Pvt. Ltd. as their licensing agent for India to bring its consumer products programme to life for the company?s lifestyle brands, including Nerf, My little Po...
Hasbro has officially trademarked the Play-Doh scent
The iconic Play-Doh scent now bears an official trademark. That?s correct, Hasbro has been awarded official recognition from the United States Patent and Trademark Office for the smell of its popula...