Hrithik Roshan’s HRX Forays into Personal Care with New Fragrance Line
Initially, the HRX fragrance range will be available through digital channels, including Myntra and the brand’s official online store.
HRX Joins Hands with Country Delight to Tackle Protein Deficiency
Since its launch, the Mission Protein campaign video has drawn more than 11 million views on social media, reflecting broad consumer engagement and growing awareness.
HRX Expands Focus on Women’s Athleisure with Triptii Dimri Onboard
Titled ‘Built for Sweat, Designed for Life’, the campaign highlights HRX’s mission to seamlessly blend performance-driven activewear with everyday style.
HRX Becomes Official Fan Merchandise Partner for Four IPL Teams
The teams will be sporting jerseys manufactured by HRX as a part of this collaboration.
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Hrithik Roshan and OZiva Launches HRX AGame
The brand currently offers a selection of clean and science-backed nutrition supplements like protein, pre and post-workout supplements, and vitamins.
Hrithik Roshan invests in HRX?licensee Cure.Fit
Bollywood actor Hrithik Roshan has invested Rs 6 crore in Bengaluru-based fitness startup Cure.Fit that is also the fitness licensee for actor's brand HRX.Last year, Cure.Fit had signed Hrithik Rosh...
Hrithik Roshan's HRX eyes expansion through licensing, eyes Rs. 500 Crore turnover by 2020
Hrithik Roshan's fashion brand HRX is eyeing Rs. 500-crore turnover by 2020 from its apparels and footwear section, fuelled by expansion in product categories and offline presence this year.Besides,...
Myntra bets to acquire Hrithik Roshan's HRX
Betting big on exclusivity,?online fashion retailer Myntra?has now set its eyes on?Bollywood?s heartthrob, Hrithik Roshan?s clothing and shoes brand HRX....