Seagram’s Royal Stag Extends Partnership with ICC as Official Supporter
This extension builds upon the brand’s successful five-year collaboration with the ICC from 2018 to 2023.
Zeven bags merchandise rights of ICC
In the biggest multi-geography bet on cricketing gear, sportswear brand Zeven has bagged the licensing rights for International Cricket Council (ICC) merchandise in 23 key markets, including India.Z...
Simba Toys introduces ICC World Cup 2011 merchandise
German toy manufacturer, Simba Toys has recently entered into an exclusive alliance with the ICC for World Cup 2011. The deal implies that the company will manufacture and merchandise ?Stumpy?, th...
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