The campaign captures Mumbai's contrasting character through its lively neighbourhoods, familiar landmarks and lesser-known corners.
Actor Danish Pandor, who walked at the London showcase, features in the campaign, reflecting the collection's emphasis on individuality and exploration.
The ready-to-wear collection features chore jackets, vintage-washed denim shackets and soft overshirts.
The collection also features products from Third Rush Desserts, the company's recently launched dessert-focused brand.
The limited-edition packs showcase six cultural elements: Sindoor Khela, Dhaak, Pushpanjali, Shankho, Kola Bou and Dhunuchi.
Singh's responsibilities will extend beyond brand communication to include creative direction and product development.
The campaign film unfolds at a campsite beneath a starry sky, where Dimri sits outdoors as the song ‘Badan Pe Sitare Lapete Hue’ plays in the background.
Tamannaah and Lakshya bring their individual personalities to the campaign, which connects Sparx's footwear range with everyday fashion and active lifestyles.
MOOOZ Sparkle Jamun Vodka is now available at leading retail outlets across the three markets.
The listing on Nykaa Fashion comes as Cookie Pookie looks to strengthen its position in India's kidswear market.
Through the collection, KIKO Milano is bringing together makeup, festive design and personal expression for the seasonal market.
The collection combines functional design with contemporary styling for consumers who spend extended periods on their feet.
The campaign focuses on how familiar festive practices continue across generations, even as lifestyles and ways of celebrating evolve.
Through the campaign, Gresbond aims to raise awareness about the role of adhesives, grouts and surface-care products in achieving effective tile installation.
Centred on the question, 'Who wore who?', the campaign uses a mystery-led approach to build anticipation around the new collection.
The latest addition, Ultra Facial Meltdown Recovery Cream, is designed to provide immediate relief for skin experiencing stress or irritation.
The experience is designed around player choices, with adventures and progression varying according to the decisions made during gameplay.
The collection will launch on October 12 across Mi Arcus stores, its official website and e-commerce platforms, including Nykaa Fashion and Myntra.
As part of its current product offering, Killer Jeans has introduced Neo Flare, a contemporary interpretation of the classic flared denim silhouette.
The Volaris Dual Time is a reissue of the Xylys 9216 case and is powered by a Swiss Ronda movement.
The launch strengthens Smirnoff's presence in India's growing RTD segment, offering consumers an alternative to conventional beverage choices such as beer.
The Hustle x Bonkers collection features more than 40 styles, including oversized T-shirts, relaxed-fit bottoms and statement layering pieces.
The association aligns with the Reno series' focus on photography, design, and artificial intelligence (AI)-powered creative features.
The collection also features wedges, block heels and platform heels, alongside the brand's best-selling embroidered sneakers.
The campaign films follow Sanon and Bumrah through their respective winter routines, showcasing how Fleece apparel fits into different lifestyles.
The campaign centres on the message, ‘Ho Gaya Na Paste Ka Paste Aur Paani Ka Paani,’ emphasising consistency as a key consideration when choosing ginger garlic paste.
The campaign also showcases Crocs’ festive capsule collection, including the Classic Ballet silhouette and Saturday Sandal, paired with embellished Jibbitz charms.
Better Nutrition offers a range of staple food products, including atta, rice, dal, and millets, which the company says contain up to twice the amount of iron, zinc, and other essential micronutrients compared to conventional varieties.
Instead of introducing entirely new characters, the format leverages the familiarity audiences already have with these creators and personalities.
The launch also reflects Monopoly’s continued transformation into a lifestyle brand through partnerships that extend its presence beyond gaming.
The partnership also highlights the increasing role of entertainment intellectual property (IP) in influencing consumer engagement across everyday product categories.
Capitalizing on the popularity of the trend, Staze Beauty collaborated with Chakraborty to transform the beauty moment into a product.
The introduction of Stryker aligns with the brand’s strategy of building a broader lifestyle offering for modern menswear consumers.
The inaugural collection takes inspiration from Tromsø, a Norwegian city known for its winter landscapes and Northern Lights.
Mandanna will represent FUJIFILM India’s imaging portfolio across the country, covering products such as digital cameras, instax instant cameras and smartphone printers, QuickSnap cameras, binoculars, and photo printing solutions.
The new experience allows players to join up with as many as three friends and create themed fashion looks within a five-minute timeframe before entering a voting round.
The launch comes amid rising demand for innovative momo varieties and regional food formats in India.
The campaign also builds on Kriti Sanon’s ongoing association with Zouk, which has now entered its second year.
The league has also signed an agreement with Sony Sports Network, which will serve as its exclusive television broadcast partner in India.
As part of Lenskart Live: Sounds of Shunya, the company is bringing together 10 artists across five evenings of performances.
The collection reflects a woman’s journey of reconnecting with herself through experiences, emotions and heritage.
The campaign is aimed at consumers who increasingly experiment with skincare products, makeup and ingredient-led regimens.
The collaboration unites two globally recognized brands known for creating engaging experiences centered around creativity, play, and entertainment.
The partnership comes as India’s protein market continues to evolve beyond its traditional association with fitness enthusiasts, athletes and bodybuilders.
The film highlights scents influenced by desserts, berries, and vanilla, presenting fragrances through a more relatable and immersive lens.
The Harry Potter x Blvck collection is currently available through Blvck’s official online store and select Blvck Paris retail locations worldwide.
The service also provides guaranteed on-time completion backed by a 20 percent money-back assurance.
At the heart of the collection are three bedding themes that reflect different interpretations of the Imperial Grace design philosophy.
The collection is completed by a dedicated saree and lehenga edit featuring floral embellishments, stonework, and intricate festive craftsmanship.
The campaign film follows Tara Sutaria as she prepares for festive gatherings, showcasing how lip colour can serve as the finishing touch to different looks.
The films are set in relatable social scenarios, including large family gatherings, neighbourhood celebrations, and fan club interactions.
Under the partnership, Akhtar will represent Emporio Armani Watches in India and will feature across the brand’s communication and marketing initiatives.
The latest range includes bras, camisoles, panties, leggings and pants, designed to cater to women navigating different aspects of daily life, from work and travel to fitness and leisure.
The investments will be made through minority stakes, allowing founders to retain ownership control while continuing to operate their businesses independently.
The product continues to evolve through software updates and the addition of new AI capabilities and connected experiences.
The partnership debuts with AJIO’s festive campaign, ‘Festival Is Festivalling’, which highlights the diversity of India’s festive season through a modern fashion lens.
The debut edition of FRONT ROW featured 80 curated Autumn/Winter/Festive looks, offering a preview of Westside’s fashion direction for the upcoming season.
The participation highlights the growing collaboration between international fashion platforms and Indian designers.
Through the campaign, Heer by GIVA seeks to present 9KT gold as a contemporary and accessible jewellery option for modern consumers.
The collection focuses on living room furniture, offering a mix of contemporary Italian design, functional features, and adaptable configurations.
The appointment comes as H&M Beauty continues to grow its portfolio in India, offering products across makeup, fragrances, haircare, and body care categories.
According to the brand, the products are vegan, COSMOS Natural certified, and manufactured in Germany.
Bridalwear remains a significant part of ELIE SAAB’s heritage and creative identity, with the designer highlighting its foundational role in the brand’s evolution.
With the launch, CASETiFY continues to expand its portfolio of licensed collaborations, combining pop culture-inspired designs with personalized technology accessories.
Designed for easy application, the product delivers buildable colour, a natural-looking shine, and hydration in a lightweight, non-sticky formula.
The relaunch also expands the range of natural stone dials available in the collection.
The company offers end-to-end services, including solar system design, financing, installation, and after-sales support.
QWEEN said its colours are created through specially developed gold alloy formulations.
The collection is designed to reflect the changing pace of contemporary life, where structured workwear gradually evolves into more expressive evening styles.
Pebble Qore Ultra will be available from October 2, 2026, in three colour variants: Desert Gold, Deep Black, and Deep Blue.
The new collection brings Kiki beyond the brand’s handbags and into standalone accessories designed to personalize everyday essentials.
The brand offers a portfolio that includes sports, running, walking, and lifestyle footwear and is available through direct-to-consumer, ecommerce, and offline retail channels.
The concept blends retail and hospitality, allowing customers to explore fragrances while enjoying coffee in a relaxed setting.
The upcoming title marks the 45th feature film in the globally popular Doraemon franchise.
To support the launch, Swarovski has appointed Ariana Grande, the brand’s Global Brand Ambassador, as the face of the campaign.
The campaign launches with a series of films starring the actor duo, aimed at building anticipation for the annual shopping event.
Vedang Raina fronts the campaign as the brand looks to connect with a younger generation of consumers.
The collaboration also marks the launch of the ASICS Running Club (ARC) in Kolkata, establishing the platform's first presence in East India.
This marks the second India-centric campaign led by Nicola Formichetti, Global Creative Director, M·A·C Cosmetics, following the brand’s earlier campaign, ‘Forever in M·A·C’.
The limited-edition dessert will be available at select Havmor parlours across Ahmedabad, Delhi, and Mumbai.
The launch commemorates the 30th anniversary of the MR-G series, which was first introduced in 1996.
The smart glasses also offer up to nine hours of battery life, while flexible temple tips have been incorporated to provide a more personalized fit for users.
The sneaker also includes hidden design elements that further reference the city.
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