Fragrance Brand JOON Expands Portfolio with LOO-LOO Toilet Drops

Indian men's personal care brand Unbound has marked its presence at Paris Fashion Week alongside actor Sahil Anand, bringing its approach to performance-led grooming and self-care to an international fashion platform. The association represents a step in the brand's efforts to expand its identity beyond the Indian market and connect with consumers across global markets.

Founded on the idea of making men's grooming more performance-oriented and accessible, Unbound aims to move beyond conventional personal care products. The brand focuses on developing multi-functional formulations that simplify everyday grooming while addressing the needs of men with active lifestyles.

Its product philosophy revolves around its Zero-Step Self-Care approach, which seeks to reduce the complexity of grooming routines without compromising on product performance. Through this approach, Unbound aims to offer solutions that fit into everyday routines and encourage men to explore self-care without following conventional category practices.

The brand's association with Paris Fashion Week reflects its ambition to build an international identity. Unbound aims to connect with consumers who prioritise movement, individuality, and new experiences, positioning its products as part of a lifestyle that extends beyond traditional grooming requirements.

Actor Sahil Anand's participation alongside the brand at the fashion event further highlights this positioning. His association reflects the brand's focus on individuals with evolving lifestyles who move across different interests, experiences and professional spaces.

Actor Sahil Anand said, “What I find interesting about Unbound is that it is not trying to be just another grooming brand. There is a clear thought behind what it stands for – encouraging men to move beyond routines and expectations and find what works for them. I like the idea of a brand that celebrates individuality and doesn’t believe in playing by the rules. Bringing that spirit to an international platform like Paris Fashion Week makes the experience even more exciting.”

Kanika Mittal, Co-founder and CEO, Unbound shared, “Unbound was never meant to be a generic formulation in a tube. It was meant to be an experience men would want to own. It was never meant to be an idea imported from somewhere else. It was meant to free men from subpar routines and borrowed ideas. It was never meant to blend in, play safe, or follow the category. It was meant to be bold, disruptive, and unmistakably original. And Unbound was always meant to go places. The Unbound spirit belongs to men everywhere: men who move, push, and refuse to be defined by boundaries. So seeing Unbound behind the scenes at Paris Fashion Week feels like a meaningful step forward. It’s a chance to bring the work we’ve been building into a wider fashion conversation and to see how far the journey has taken us.”

Atul Arora, Co-founder and COO, Unbound added, “We have always believed that building a strong men’s personal care brand means making it accessible to men wherever they shop and discover new products. At Unbound, our focus is on strengthening our presence across key channels, including Amazon and Myntra, while building meaningful partnerships that help us reach a wider consumer base. These platforms are important growth drivers, enabling us to connect with men across markets and make our products more accessible. Our presence at Paris Fashion Week reflects the larger ambition we have for Unbound: to build an Indian-born brand with a global outlook. As we expand our reach across channels and geographies, we remain focused on creating a brand that resonates with active, modern men everywhere”.

The brand's participation at Paris Fashion Week is part of its broader strategy to increase visibility and strengthen its positioning in the men's grooming and personal care market. Alongside its international outreach, Unbound is focusing on distribution through e-commerce platforms such as Amazon and Myntra to improve product accessibility and expand its consumer base.

Casio Computer Co. Ltd. has expanded its G-SHOCK collection with the introduction of the GM-6900XG, a new shock-resistant watch developed in collaboration with global seven-member artist group XG. The timepiece marks the second partnership between the watchmaker and the music group, combining G-SHOCK's signature design with creative elements inspired by XG.

Comprising JURIN, CHISA, HINATA, HARVEY, JURIA, MAYA and COCONA, XG has established its identity through X-POP, a musical genre that blends different influences. The group's experimental approach and distinctive creative style align with G-SHOCK's focus on durability and unconventional design. The association was further strengthened when XG was appointed the brand's global ambassador in July 2025.

Developed around the creative theme "TIME, INKED ON YOU," the GM-6900XG reflects the connection between the group and its fan community, known as ALPHAZ. The watch follows the classic 6900 design, featuring the brand's signature triple-graph dial, complemented by a metallic silver bezel and a translucent band.

The design elements represent different aspects of XG's journey. The metal bezel signifies the group's progress and the strength it has developed over time, while the translucent strap represents its potential and willingness to embrace change in the future.

The watchband features the group's full name, "Xtraordinary Genes", displayed in a graphic style resembling a tattoo on the wrist. The design reflects the group's identity and its approach to challenging creative boundaries.

Additional details have been incorporated into the watch to reference the relationship between XG and its fans. The front button features an "X" symbol, while activating the backlight reveals the silhouette of a howling wolf, representing ALPHAZ.

The case back carries an engraved Japanese character associated with hesonoo, the call used by XG members during their pre-performance group huddles. The symbol represents the bond shared by the seven members.

The GM-6900XG will also be presented in specially designed packaging, featuring an illustration of seven wolves at the bottom, with each wolf representing one member of the group.

The collaboration brings together Casio's G-SHOCK watchmaking identity and XG's creative vision through a design that incorporates references to the group's music, journey, and fan community.

Beauty and wellness services brand GetLook has released a new digital video commercial (DVC) featuring Bollywood actor Gulshan Grover to promote its Korean 24K Gold Facial. Titled around the question ‘Gold Kahan Hai?’, the campaign uses Grover's popular ‘Bad Man’ screen persona to build a humorous narrative around the brand's premium skincare service.

The campaign film places Grover in a dramatic setting, creating curiosity around gold before introducing GetLook's Korean 24K Gold Hydra Facial. By drawing on the actor's recognisable villainous image, the advertisement uses humour and cinematic storytelling to communicate the appeal of the facial treatment.

Through this campaign, GetLook aims to strengthen awareness of its Korean 24K Gold Facial while using a familiar Bollywood personality to connect with audiences. The initiative also reflects the brand's approach of promoting beauty and wellness services through entertainment-led advertising.

Gaurav Maheshwari, Founder, GetLook said, “The idea was to create a film that audiences would remember, using Gulshan Grover’s iconic screen persona in an unexpected setting. The contrast between his familiar dramatic presence and the world of premium skincare allowed us to build humour into the storytelling while keeping GetLook’s Korean 24K Gold Facial at the centre of the narrative. We wanted to add entertainment first and make the service memorable.”

Vatsala Kothari, Founder, GetLook shared, “At GetLook, we believe beauty and self-care should feel engaging, enjoyable and accessible. With this campaign, we wanted to present our Korean 24K Gold Facial through a fresh creative lens, using Gulshan Grover’s iconic persona to add an element of humour and recall. As we continue to expand our service portfolio, we look forward to introducing more beauty and grooming experiences for different consumer needs. Our upcoming entry into the men’s category will be an exciting step in that direction, allowing us to take our beauty and grooming offerings to a wider audience.”

Gulshan Grover said, “I have spent years playing characters who are known for their intense looks and larger-than-life personalities. I had a lot of fun bringing this entertaining twist to the screen with GetLook. Gold has a charm of its own, and even the ‘Bad Man’ cannot escape its attraction! I had a great time being part of this fun and unexpected campaign with GetLook.”

The campaign also comes as GetLook prepares to expand its beauty and grooming portfolio into the men's category. The brand plans to introduce additional services catering to different consumer requirements as it looks to broaden its presence in the beauty and wellness market.

Organic food brand Organic Tattva has introduced a new digital advertising film, ‘Home Coming’, featuring actor and brand ambassador Kareena Kapoor Khan. The campaign focuses on the emotional association people have with home-cooked meals, using a familiar plate of daal chawal to communicate the brand's approach to organic food sourcing and transparency.

The film builds its narrative around the comfort of returning home and enjoying familiar food. It also draws attention to the quality and origin of ingredients used in everyday cooking, highlighting Organic Tattva's procurement from certified organic farms and its product testing standards.

As part of its quality assurance measures, the brand tests its products for more than 250 pesticides and offers products that are 100 percent fumigation-free. It has also introduced a QR-code-based facility on product packaging, enabling customers to access test reports and verify product-related information.

The campaign's central message is captured in the tagline, ‘Because nothing beats the taste of home!’

Kriti Mehrotra, Co-founder, Organic Tattva said, “Coming home is often about the simplest things: a familiar face, a warm welcome and a plate of daal chawal made just the way you love it. At Organic Tattva, we believe the care behind that meal should begin with the ingredients. Our promise of certified organic sourcing, testing for more than 250 pesticides and 100% fumigation-free products reflects that belief. By giving consumers access to test reports through the QR code on every pack, we help them choose purity with confidence, every day.”

The digital campaign is being distributed through Organic Tattva's social media channels, including YouTube, Instagram, and Facebook.

Footwear brand Drifbolt is introducing 3D-printed shoes to the Indian market, using AI-assisted manufacturing technology to offer an alternative to conventional footwear production. The company's approach focuses on reducing material wastage, improving comfort, and enabling customised fits through a manufacturing process that produces shoes as a single component.

Traditional footwear manufacturing typically involves assembling multiple components, often resulting in material wastage during production. Drifbolt's 3D-printing process uses a single-part design, placing material only where required. According to the company, this method enables the production of footwear that is breathable, flexible and designed to provide greater comfort.

The technology also aims to reduce product development timelines. While conventional footwear designs can take approximately a year to move from development to production, 3D printing allows designs to be developed and printed within a much shorter period. Drifbolt follows an order-based production model, manufacturing each pair after receiving a customer order. This approach is intended to minimise unsold inventory and reduce material waste.

The company has introduced three products under its portfolio, namely Wave, Breeze and Koral. Its long-term objective is to develop mass-personalisation capabilities that allow customers to access footwear tailored to their individual foot requirements.

Kartik Khatri, Co-Founder, Drifbolt said, “Footwear has barely changed in decades. I grew up in a family that makes footwear components, and when I saw what 3D printing could do, I saw an opportunity that goes well beyond India. So we started Drifbolt. Most shoes are designed for an average foot that nobody actually has. Due to a lack of innovation, the same patterns are used in the majority of designs by brands.”

Drifbolt manufactures its footwear using an AI-assisted 3D-printing platform. Instead of conventional foam soles, its shoes feature an open-lattice structure designed to improve ventilation and compress under impact to provide cushioning. The footwear uses bio-based thermoplastic polyurethane (TPU) as its primary material.

Khatri brings six years of experience across manufacturing and finance to the venture. Before establishing Drifbolt, he served as a director at Nandi Footwears and previously worked with The D. E. Shaw Group and Deloitte. He holds an MBA from IIM Rohtak and a management degree from Delhi University.

Drifbolt's 3D-printed footwear collections, including Wave, Breeze and Koral, are currently available for purchase through the company's official website.

Smart accessories and audio brand Lyne Originals has expanded its product portfolio with the introduction of five new products across its Jukebox Pro, Powerbox and Rover ranges. The latest additions include two wireless speakers, two power banks and a wireless neckband, targeting consumers seeking affordable and convenient solutions for everyday entertainment, audio and device charging.

The new lineup comprises the Leo Series (Jukebox 19 Pro) and Adventure Series (Jukebox 21 Pro) wireless speakers, Power Pack Series (Powerbox 27 Pro) and Powerzone Series (Powerbox 31 Pro) power banks, and the Squad Series (Rover 29 Pro) wireless neckband.

The expansion comes amid growing demand for portable audio devices and charging accessories as consumers increasingly rely on connected devices for entertainment, communication, and daily activities. Through the new range, Lyne Originals aims to cater to different usage requirements with products across accessible price segments.

Kavya Vij, CEO, Lyne Originals said, "Audio and smart accessories have become an integral part of everyday life, whether it is enjoying music, staying connected or keeping devices charged while on the move. With our latest range of wireless speakers, power banks and neckbands, we aim to offer consumers products that combine useful features, convenience and affordability. Our focus continues to be on making everyday technology accessible while catering to the evolving needs and preferences of consumers."

Among the new products, the Leo Series Wireless Speaker (Jukebox 19 Pro) is priced at Rs 949. It features a 52mm dual-speaker driver with 20W sound output and offers up to six hours of playback. The portable speaker is available in Blue, Black, Red and White colour options.

The Adventure Series Wireless Speaker (Jukebox 21 Pro), priced at Rs 349, comes with Bluetooth 5.3 connectivity, 8W output, and a 52mm horn. It supports wireless connectivity up to 10 metres and features TWS Sync functionality, allowing users to pair two compatible speakers. The product also includes a silicone lanyard and is available in Black, Purple, Green and White.

In the charging accessories category, the Power Pack Series Power Bank (Powerbox 27 Pro) is priced at Rs 1,749. It comes with a 10,000mAh battery, 33W output, and QC and PD fast-charging support. The device also offers wireless charging and a Type-C port. It is available in Black, White, and Purple.

The Powerzone Series Power Bank (Powerbox 31 Pro), priced at Rs 1,799, features a 10,000mAh battery capacity, 33W wired output and PD fast-charging technology. According to the company, it can charge compatible devices up to 50 percent in 30 minutes. It also supports 20W wireless charging and is available in Sky Blue and Black.

Completing the lineup is the Squad Series Wireless Neckband (Rover 29 Pro), priced at Rs 649. The device features Bluetooth 5.4 connectivity and 10mm speaker drivers, offering up to 50 hours of talk time and music playback. Additional features include magnetic on/off functionality, touch controls, vibration alerts, low-latency Game Mode and a voice-changing function. The neckband is available in Black, Blue, Grey and Brown.

The five products are available through retail outlets across India. With these additions, Lyne Originals is expanding its offerings across portable audio and mobile charging categories, focusing on affordability, connectivity and features designed for everyday use.

Hairstyling brand Ikonic Me has expanded its personal care appliance portfolio with the introduction of the 2-in-1 Straight & Curl 2.0 Hair Iron, available in Slim and Wide variants. The new styling tools combine straightening and curling functions in a single device, allowing consumers to create different hairstyles, including sleek straight looks, waves and curls.

The new range is designed to offer flexibility for everyday hairstyling, with both variants featuring titanium floating plates and adjustable temperature settings to suit different styling requirements.

The 2-in-1 Straight & Curl Slim 2.0 Hair Iron comes with 1-inch titanium floating plates, designed to provide greater control and manoeuvrability during styling. Its beveled edges support curling, while the adjustable temperature range of 150°C to 230°C allows users to select the appropriate heat setting.

The Slim variant also features a rapid heating system for quicker use, along with a lock function and a 360-degree swivel cord for ease of handling and storage. The product is priced at Rs 3,500.

The 2-in-1 Straight & Curl Wide 2.0 Hair Iron features wider 1.5-inch titanium floating plates, offering a larger styling surface for straightening and curling. Similar to the Slim model, it comes with beveled edges, adjustable temperature settings ranging from 150°C to 230°C, and a rapid heating system.

The Wide variant also includes a lock function and a 360-degree swivel cord, catering to consumers looking for a multi-purpose hairstyling appliance for everyday use and different styling preferences.

Rayed Merchant, Director, SSIZ International Pvt. Ltd. said, "At Ikonic Me, we believe that hairstyling should offer both convenience and the freedom to experiment. With the 2-in-1 Straight & Curl 2.0, we wanted to bring two essential styling functions together in one tool. By introducing Slim and Wide variants, we are giving users the flexibility to choose a plate size that suits their styling preferences while exploring different looks with ease."

With the addition of the Slim and Wide variants, Ikonic Me is expanding its range of multi-functional hairstyling appliances. The new products bring together adjustable heat settings, titanium floating plates, and dual styling capabilities, targeting consumers seeking versatile hair styling tools for use at home.

Beauty brand SHEGLAM has partnered with the Harry Potter franchise for its third makeup collaboration, introducing the Wizards' Vault Collection. The latest collection features a range of beauty products inspired by iconic elements, characters, and references from the popular wizarding franchise.

The collection includes several themed makeup products, such as a 12-pan eyeshadow palette inspired by the Marauder's Map and a Sorting Hat mystery lip oil that reveals one of the four Hogwarts Houses. It also features a DIY Herbology Lip Gloss Kit, The Wand Gel Eyeliner and Butter Cheers Dual Phase Setting Mist.

Other products in the range include a Chocolate Frog embossed powder blush and Bertie Bott's colour-correcting primer, incorporating familiar references from the Harry Potter universe into everyday beauty products.

Building on the response to its first two Harry Potter collaborations, SHEGLAM's latest collection aims to appeal to both fans of the franchise and makeup consumers. The products are available individually, while consumers can also purchase the complete Wizards' Vault Full Collection Set.

The collaboration adds to the growing list of licensed merchandise and beauty products inspired by popular entertainment franchises. By bringing together Harry Potter's established fan following and SHEGLAM's beauty portfolio, the partnership extends the franchise's presence into the cosmetics category.

Meanwhile, Warner Bros. is preparing a broader brand licensing programme to mark the 25th anniversary of "Harry Potter's" debut, with plans to expand the franchise's presence across merchandise and consumer product categories.

Himalaya BabyCare has introduced a new advertising campaign for its Extra Moisturising Baby Soap, highlighting the importance of moisturising care in babies' daily bathing routines, particularly during the winter season.

The campaign focuses on the product's dual purpose of cleansing and moisturising, targeting parents looking for skincare solutions for babies with dry and sensitive skin. Through this initiative, the brand aims to highlight the role of moisturisation in maintaining babies' skin comfort during everyday bathing.

The Extra Moisturising Baby Soap is formulated with Aloe Vera and Milk and features an Aloe-Milk Moisture Complex. According to the company, the formulation helps moisturise dry baby skin during bathing. The product is also clinically tested and formulated without synthetic colours, parabens, and phthalates.

Chakravarthi N. V., Director – BabyCare, Himalaya Wellness Company said, “For parents, everyday baby care is about making thoughtful choices that support their baby’s comfort and well-being. With our Extra Moisturising Baby Soap, we aim to go beyond cleansing by adding moisturising care to the baby’s everyday bath routine. We remain committed to developing thoughtfully formulated products that address a baby’s specific needs and making everyday baby care hassle-free and worry-free for parents.”

The campaign forms part of Himalaya BabyCare's broader marketing initiatives for its baby skincare portfolio, which includes products catering to different everyday childcare and skincare requirements.

With this campaign, the company continues to focus on communicating product-specific benefits and addressing the daily skincare needs of babies through its personal care offerings.

Wobble Smartphones has appointed Indian cricketer Suryakumar Yadav as its brand ambassador as the company prepares to introduce its upcoming smartphone, Wobble Speed 5G, in the Indian market.

Under the partnership, Yadav will feature in the brand's upcoming marketing campaigns for the new device. The association will be rolled out as part of Wobble's ‘Wobble To Win’ platform, which will support the company's entry into India's competitive smartphone market.

Anand Dubey, CEO, Indkal Technologies said, "Suryakumar Yadav embodies the ‘Start- Wobble- Become’ spirit perfectly. He is that boy next door and through his ‘wobble’, he is now a national hero. His dynamic persona and unmatched appeal make him the flawless face for the Wobble Speed 5G. He dreamt, he wobbled, and he became.”

Yadav, who is exclusively managed by RISE Worldwide, also shared his views on the partnership. He said: “I’m delighted to partner with Wobble for the Wobble Speed 5G. I’ve always believed in doing things my own way, embracing challenges and constantly looking to push boundaries. That’s what makes this association exciting for me. Wobble brings together speed, performance, and distinctive design, with a clear ambition to challenge the status quo. I’m looking forward to being part of this journey and seeing how consumers across India experience the Wobble Speed 5G.”

The company has not yet disclosed the specifications, pricing, or availability details of the Wobble Speed 5G. More information about the smartphone is expected to be announced at its official launch.

Cosa Nostraa has been named the official merchandise partner for the film Ramayana: Part 1. It has also introduced an exclusive collection of accessories inspired by the epic's characters, symbolism and defining moments.

Contemporary accessories brand Cosa Nostraa has been named the Official Merchandise Partner for Ramayana: Part 1, bringing the symbolism, characters and stories of the epic into a contemporary accessories collection.

The association marks the brand’s entry into entertainment-led merchandise, with the new collection translating elements of the Ramayana into wearable accessories and curated gifting products.

X-FactorPro, Cosa Nostraa’s PR and marketing agency, is leading communications and media outreach for the partnership and collection launch.

“The Ramayana is an epic that has been part of our cultural consciousness for generations. Its characters, stories and values continue to hold meaning in different ways for different people. Through this collection, we wanted to translate that connection into thoughtfully designed accessories that people can incorporate into their personal style or share as meaningful gifts. Each of the three collections explores a different dimension of the epic, while staying connected to the stories that inspired them,” said Tanuj Vijay, Co-Founder, Cosa Nostraa.

Three collections inspired by the epic

Titled ‘Ramayana An Epic, Now Yours to Wear’, the collection is divided into three ranges, Maryada, Bhakti and Maya, each inspired by a central character from the epic.

Maryada draws inspiration from Shri Ram and his values and resolve, while Bhakti is centred on Hanuman ji, reflecting devotion, strength and courage. Maya explores the multifaceted persona of Ravan, including his warrior identity, devotion to Lord Shiva and association with knowledge.

The collection includes brooches, lapel pins, button covers, bracelets, bookmarks, framed keepsakes and other accessories. Designs incorporate recognisable symbols and episodes from the epic, including Shri Ram’s Dhanush, Hanuman ji’s Gada, the Ram-Hanuman Milap and Jatayu.

The Maya range also draws on Ravan’s ten faces and other elements associated with his character, creating statement pieces around his distinctive identity.

Cosa Nostraa expands into gifting

Beyond individual accessories, the brand has introduced curated gift sets across the three ranges. Available in two-, three- and five-piece combinations, the sets feature accessories and keepsakes in packaging designed around each collection.

The Maryada packaging uses white and gold, Bhakti features orange and gold, while Maya is presented in black.

The gift sets are priced at ₹2,500, ₹3,500 and ₹5,100, targeting occasions including birthdays, anniversaries, weddings and housewarmings. The combinations include products such as Dhanush brooches, Hanuman-inspired lapel pins, Dashanan brooches, bracelets, bookmarks and button covers.

The partnership reflects the growing intersection of entertainment, culture and consumer products, as brands look to translate popular intellectual properties into merchandise and lifestyle categories.

For Cosa Nostraa, the Ramayana: Part 1 association provides an opportunity to take its accessories beyond conventional fashion and gifting while building products around characters and narratives that have long-standing cultural resonance.
 

Lifestyle technology brand URBAN has expanded its connected devices portfolio with the introduction of two new products, the URBAN ARC Go 2 AI Smart Fitness Band and URBAN Q9i AI ANC TWS Earbuds. The new offerings combine health and fitness tracking, artificial intelligence (AI)-powered features, and audio technology to cater to consumers seeking connected lifestyle devices.

The ARC Go 2 focuses on personal wellness with features such as AI-powered recovery tracking, health monitoring, and more than 110 sports modes. The Q9i earbuds, meanwhile, offer Active Noise Cancellation (ANC), AI-powered live translation across more than 50 languages, and an integrated Smart Stand for hands-free smartphone viewing. Both products come with a one-year warranty.

Aashish Kumbhat, Co-founder, URBAN said, “Wellness is increasingly becoming an integral part of everyday living, from staying active and tracking recovery to finding moments of relaxation. With ARC Go 2 and Q9i, we aim to bring intelligent technology into these routines in a way that feels effortless and rewarding. Whether it is keeping track of fitness goals or enjoying music during a workout, these products are designed to complement the way consumers live, move and unwind.”

The URBAN ARC Go 2 AI Smart Fitness Band is designed to monitor users' daily activity, sleep, stress, and recovery patterns through its health sensors and wellness features. Its AI-powered Recovery Function provides personalised insights into recovery patterns, while more than 110 sports modes and 30 guided meditations support fitness and relaxation routines.

Additional features include heart rate and sleep monitoring, sedentary and menstrual reminders, call and message notifications, music control, and gesture-based camera control. The fitness band comes with a lightweight design and woven fabric strap. It offers up to 45 days of battery life and IPX68 water resistance.

The URBAN Q9i AI ANC TWS Earbuds focus on audio performance and communication features. Equipped with Active Noise Cancellation and 13mm dynamic drivers, the earbuds are designed to deliver an immersive listening experience with enhanced bass. An integrated Smart Stand allows users to position their smartphones for hands-free viewing, including while watching videos or following workout tutorials.

The earbuds also support AI Live Translation in more than 50 languages through the AI TransFun app. Other features include Bluetooth 6.0 connectivity, a Clear Call HD Mic, and Type-C charging. The Q9i offers up to 30 hours of total playback time, with up to six hours of use on a single charge.

With these additions, URBAN is expanding its presence in the smart wearables and audio accessories segments, focusing on products that combine AI-enabled functionality with everyday consumer requirements.

The URBAN ARC Go 2 AI Smart Fitness Band is priced at Rs 5,999, while the URBAN Q9i AI ANC TWS Earbuds carry a price tag of Rs 4,999. Both products are available through the company's official website, gourban.in, select retail stores across India, and online marketplaces.

Delhi-based culture-driven streetwear brand HZY is focusing on concept-led fashion and youth culture to strengthen its presence in India's direct-to-consumer (D2C) apparel market. The brand aims to create clothing that reflects individual identity and self-expression through collections inspired by music, art, and contemporary streetwear trends.

Pronounced "hazy", HZY was established around the idea that uncertainty and confusion are part of discovering one's identity and potential. Its collections are developed around specific concepts and narratives, with designs intended for young consumers who want their clothing to reflect their personal style.

Combining international streetwear influences, such as oversized silhouettes and limited-edition product drops, with a Delhi-inspired perspective, HZY offers a unisex range comprising T-shirts, shirts, hoodies, zip-ups, bottoms and crop tops. Its in-house manufacturing facilities experiment with fabrics, designs, and silhouettes to develop products that distinguish the brand's collections.

Mehak Johal, Managing Director, HZY said, “Our vision is to make HZY one of the best culture and story-driven streetwear brands in India. We want to bring together people from fashion, music, art and other creative communities, creating a space where they can express themselves, connect and feel part of a shared culture.”

HZY's Autumn/Winter 2026 collection, Threshold, builds on the narrative of its previous collection, Unbothered. The latest range explores the idea of moving beyond societal expectations and personal limitations. It includes sweaters, hoodies, T-shirts, jorts, cargos, and joggers.

The brand's Formula 1-inspired Velocity Driven Collective has also contributed to its online sales, accounting for approximately 29 percent of net sales during the corresponding period through seven styles.

Vikash Kumar Shekhawat, CEO, HZY shared, “Streetwear gives people a way to communicate without explaining everything about themselves,” and added, “Each collection starts with a thought or feeling people can recognise in their own lives. The clothing follows that idea.”

The brand currently offers 102 active styles across different designs, fits and silhouettes. It also collaborates with independent creators from streetwear, music and art communities, including skaters, rappers, DJs, dancers, illustrators and tattoo artists. For Threshold, these creators contribute to the collection's storytelling and styling while demonstrating how the products can be incorporated into everyday winter wardrobes.

HZY is scheduled to participate in the Indian Sneaker Festival on December 19-20, 2026. The brand ships products across India and introduces three to four collections annually.

Footwear brand Heelys has partnered with video game company SEGA to introduce a limited-edition footwear collection inspired by the popular gaming franchise Sonic the Hedgehog. The collaboration features two exclusive shoe designs based on the franchise's characters, Sonic and Amy Rose.

The collection uses Heelys' Gio footwear silhouette, incorporating character-inspired colours and design elements. The Sonic Gio features a blue colour scheme complemented by gold ring details associated with the character. The Amy Rose Gio, meanwhile, comes in an all-pink design with printed sparkle detailing on the heel.

The limited-edition range is designed to bring elements of the Sonic the Hedgehog gaming universe into footwear, combining gaming-inspired aesthetics with Heelys' signature wheeled shoe design. Both styles are available through Heelys' official website and select retail outlets across international markets.

Alexander Gomez, Vice President, Licensing and Partnerships, SEGA of America said, “We’re thrilled to bring two iconic brands like ‘Sonic the Hedgehog’ and Heelys together in a partnership that blends gaming culture with innovative footwear design,” Gomez said. “This collaboration creates an exciting opportunity to connect with fans in a fresh and meaningful way and we cannot wait to share with the community.”

Sara Arbelaez, Social Media and Partnerships Strategist at Heelys shared, "This feels like the perfect match. Fans have been asking for this collab for years and we couldn’t be more excited to finally roll it out together and see everyone have fun.

The Sonic the Hedgehog x Heelys collection is a limited-edition release, bringing together two brands through a product collaboration aimed at fans of the gaming franchise and footwear consumers.

Spanish luxury fashion house LOEWE has collaborated with Disney's The Nightmare Before Christmas, directed by Tim Burton, to introduce a new collection inspired by the film's distinctive characters, visual elements, and artistic style. The collaboration brings together the animated franchise's creative identity and LOEWE's approach to luxury fashion and accessories.

For the partnership, LOEWE was granted rare access to the film's archive, allowing the fashion house to draw inspiration from its original visual elements and translate its signature tactile aesthetic into a range of fashion and lifestyle products.

The collection includes apparel, handbags, scarves, bag charms, fragrances, candles, and other accessories. The assortment extends the collaboration beyond clothing, covering multiple lifestyle categories and offering consumers different interpretations of the film's visual identity.

Tim Burton's The Nightmare Before Christmas is known for its distinctive animation style and visual storytelling. Through this collaboration, LOEWE has incorporated elements of the film's artistic approach into its product range, bringing together fashion, design, and entertainment intellectual property.

The partnership also reflects the growing intersection of luxury fashion and entertainment franchises, with fashion houses increasingly exploring collaborations with established film properties to develop products that connect with audiences across different consumer categories.

The LOEWE x Disney collection is scheduled to be available from November 12. The collaboration adds to the luxury brand's portfolio of creative partnerships while bringing the world of The Nightmare Before Christmas into fashion, accessories, and lifestyle products.

FES Cookies has rolled out its festive gifting collection, FEStively Yours, for Diwali 2026, offering an alternative to traditional sweet boxes through its range of freshly baked cookies and curated hampers. The collection features a limited-edition festive cookie alongside the brand's signature offerings, catering to individual and corporate gifting requirements.

The highlight of the collection is Kunafa Pataka, a limited-edition cookie that combines a gooey cookie base with crunchy kunafa and creamy white chocolate. The product is part of FES's ongoing Dessert of the Month initiative, through which the brand introduces new dessert creations. Developed through multiple rounds of tastings, the festive offering brings together different textures and flavours.

The FEStively Yours range is available in boxes of four and six cookies, along with curated gift hampers. These hampers include Kunafa Pataka, the brand's classic cookies, almond biscotti, and granola. The products come in limited-edition festive packaging featuring a sticker sheet and a Happy Diwali greeting card.

Known for its 100 percent eggless, freshly baked New York-style gooey cookies, FES is using the collection to expand its festive gifting portfolio with contemporary flavours and customised packaging.

Rini Joshi, Co-founder, FES said, “Gifting has changed. It's less formal, more personal and a lot more fun. FEStively Yours is our way of making Diwali gifting feel more like FES: indulgent, playful and full of character. From the cookie to the box it comes in, every detail is there to make the gift part of the conversation,"

Priced from Rs 999 onwards, the collection caters to different gifting requirements, including presents for friends and family as well as corporate orders. FES is also offering customisable packaging for corporate gifting.

The FEStively Yours collection has been available since October 18, 2026, at FES cafés and through food delivery platforms Swiggy and Zomato.

Through this festive range, FES Cookies is tapping into the Diwali gifting market with seasonal flavours, curated assortments, and specially designed packaging.

Diageo India's The Singleton Social has associated with actor and singer Shruti Haasan for its latest festive campaign, alongside the return of its gifting partnership with lifestyle brand Nicobar. The collaboration focuses on festive gifting, hosting, and creating meaningful social experiences.

The campaign introduces three gift boxes named Celeste, Aurelia and Solenne. Haasan features in a campaign film that highlights the role of thoughtful gifting and personal connections during festive celebrations.

The Singleton Social is a platform centred on music, art, culture and social experiences. Among its initiatives is Analogue Jams, a series of music-focused gatherings aimed at bringing people together through shared experiences.

Varun Koorichh, VP Marketing, International Whiskies, Diageo India said, “Shruti brings a distinctive relationship with music and culture that resonates with what The Singleton Social stands for. We believe that some of the most meaningful experiences come from being fully present, whether that is through music, conversations, or time spent with others. Welcoming Shruti to the Singleton family is a natural extension of this thinking. As we enter the festive season, our collaboration with Nicobar brings the same philosophy into the moments of hosting and gifting, encouraging people to be more thoughtful about how they celebrate and connect.”

Shruti Haasan shared, “We live in a time where there is always something competing for our attention, and I think there is real value in being truly present. Music has always been an important part of how I experience and connect with the world, and I relate deeply to The Singleton Social’s belief in making space for these experiences. Whether it’s getting lost in a melody, sharing an unhurried conversation with family, thoughtfully choosing a gift for someone special or savouring the joy of being together, it’s these little moments that make life richer. To me, The Singleton Social X Nicobar is about immersing yourself in the single moment, being fully involved in what you love, and letting the distractions of the world gently fall away. I’m delighted to join the Singleton family and celebrate the beauty of the single moment.”

Global fashion retailer UNIQLO is bringing back its collaboration with Danish designer Cecilie Bahnsen for a second edition, unveiling a Fall/Winter 2026 collection from November 23. Built around the theme ‘Wandering Together’, the upcoming range takes inspiration from the experience of exploring the countryside during winter, with fleece-led apparel and accessories forming its central offering.

The collection brings Bahnsen's signature approach to feminine fashion into UNIQLO's functional clothing portfolio. It features relaxed silhouettes, playful design elements and winter-ready materials, creating pieces intended for everyday wear as well as seasonal occasions.

Cecilie Bahnsen said, “I'm very excited that for this second collaboration with UNIQLO we have been able to create a collection themed around fleece, which is attracting renewed attention. Fluffy, warm fleece has a certain nostalgic charm, and for me, it's a staple item essential for the season. This collection expresses femininity that women and girls of all ages can enjoy. I hope everyone will delight in the charms of the collection through layering and free styling."

Moving beyond conventional winter essentials, the collection uses fleece as the foundation for a range of apparel and accessories. Its colour selection draws from Nordic winter landscapes, featuring black, dark navy, heather grey and pale pink.

The assortment includes fleece jackets and skirts, alongside knit gloves and fleece hats. Floral embroidery, inspired by flowers growing in open fields, adds subtle detailing to the pieces. These motifs have been incorporated to complement the garments without taking away from their overall silhouettes.

The collection also introduces design elements that allow consumers to experiment with different looks. Skirts feature gathered detailing around the waist, while jackets and vests come with adjustable features that let wearers alter their length and shape.

Along with coordinated sets, the range offers individual separates that can be mixed and matched for different styling combinations.

The girls' collection brings its own set of playful designs, including peplum-frilled tops, floral cut-and-sew pieces and skorts. Notably, the skorts feature an A-line silhouette being introduced for the first time in the collaboration. The designs combine practical winter dressing with feminine detailing, offering younger consumers comfortable options for everyday activities.

Through its second partnership with Bahnsen, UNIQLO continues to bring designer-led aesthetics into its functional apparel range, with the latest collection focusing on fleece, versatile layering and winter dressing for women and girls.

Beauty and cosmetics brand Swiss Beauty has introduced its latest festive campaign, ‘We Got You’, featuring Bollywood actor Taapsee Pannu. The campaign focuses on the importance of makeup performance during festive celebrations, encouraging consumers to enjoy special occasions without worrying about their makeup.

The campaign film features Pannu dancing to the popular 1990s track ‘Saat Samundar Paar’, using the setting of a high-energy celebration to communicate the brand's message. Through the film, Swiss Beauty highlights how consumers can remain immersed in festive moments while relying on makeup products that deliver dependable performance.

The campaign also brings together two key brand propositions, ‘We Got You’ and ‘Tested by India’. While the former emphasises the brand's commitment to offering reliable makeup solutions, the latter underlines its focus on building consumer confidence through product performance and trust.

Mohit Goyal, founder of Swiss Beauty, said the brand aims to position beauty as a means of self-expression and confidence. He added that the campaign reinforces its promise of allowing consumers to celebrate freely while the brand takes care of their makeup requirements. The company will continue to focus on developing products that combine performance with individual expression. 

Gresha, creative director at Swiss Beauty, explained that the campaign's central idea emerged from the observation that wedding dance floors are among the most energetic and spontaneous celebration spaces in India. The team wanted to move away from conventional beauty advertising and use a familiar cultural setting to demonstrate makeup performance.

She further highlighted that the creative execution was designed to make product performance an integral part of the campaign narrative rather than presenting it as a conventional product demonstration. The movements, expressions, and overall energy of the film were developed around the idea of testing makeup in real-life celebratory situations.

Shalini Kochar, AVP - brand marketing at Swiss Beauty, said the campaign draws on a common consumer insight that people do not want to worry about their makeup while enjoying important occasions. She added that the brand intends to establish ‘We Got You’ as a broader brand platform centred on product reliability and self-expression, with ‘Tested by India’ strengthening its consumer trust proposition.

With the festive season creating opportunities for beauty brands to connect with consumers, Swiss Beauty is using the campaign to associate product performance with everyday celebrations and personal experiences. Rather than focusing solely on getting ready for an occasion, the campaign shifts attention towards enjoying the moments that follow.

Kingfisher Strong Power Soda has introduced a new Diwali campaign centred on friendship, reunions and the tradition of returning home during the festive season. The brand film draws inspiration from Uttar Pradesh, where people working in different parts of the country travel back to their hometowns to celebrate Diwali with family and friends.

The film follows a young working professional who receives a message from his friends saying, "Aa rahe ho na? Sab aa rahe hain" (You're coming, right? Everyone else is). The message prompts him to leave work behind and begin his journey home, taking him back to familiar neighbourhoods, old friends, and memories associated with the festival.

The campaign concludes with a rooftop gathering where the protagonist reunites with his friends. The group spends time together, shares stories and revisits memories, highlighting the role of friendships and shared experiences in Diwali celebrations.

The film uses AI-generated visuals and features an original thumri-inspired soundtrack composed by Tanishq Seth in collaboration with creative agency Collective. Its musical treatment draws from the Bhojpuri folk traditions of Uttar Pradesh, connecting the campaign with the region's cultural influences and the theme of homecoming.

Vikram Bahl, Chief of United Breweries Ltd said, “Diwali is a time to come together with the people who matter most. Through this film, we wanted to celebrate the joy of reunion and the Good Times that make the festival special. It also reflects Kingfisher’s focus on building deeper consumer connections through culturally relevant storytelling inspired by hyperlocal traditions and experiences.”

Through the campaign, Kingfisher Strong Power Soda has focused on the emotional association between Diwali, returning to one's hometown and reconnecting with friends. The film builds its narrative around familiar festive experiences and regional cultural elements.