Jockey India Introduces Fresh JKY Groove Athleisure Collection
The women's collection includes tank tops with built-in cups, skorts, oversized graphic T-shirts, co-ord sets, and cargo-inspired bottoms.
Skechers Launches Care Bears Collection for Women and Kids
The Skechers x Care Bears range features popular characters including Cheer Bear, Funshine Bear, Good Luck Bear, Grumpy Bear, Friend Bear, and other fan favourites.
GUNNAR USA Introduces Official Zenless Zone Zero Gaming Eyewear
GUNNAR USA said the gaming glasses have been customised, designed, and produced by the company and carry CE certification.
Mattel Unveils Barbie Signature Doll Celebrating Miley Cyrus
The Barbie Signature Miley Cyrus Collectible Doll is inspired by the artist's appearance in the "Golden Burning Sun" music video.
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G2 Esports Partners with ONE PIECE for Exclusive Streetwear Collection
The capsule collection was launched on June 25 and marks the esports organisation's second collaboration with an anime franchise.
adidas Originals Introduces Brain Dead x Disney Football-Inspired Collection
The patent leather tongue includes perforations designed to hold six vintage-inspired pins featuring Disney characters.
FirstClub Begins Anniversary Sale with New Grocery Quality Campaign
The campaign film has been produced by Calm Kaam and directed by Sayan Mukherjee.
OPPO Introduces #LiveItYourWay Campaign to Promote Reno16 Series
The campaign is accompanied by a refreshed rendition of Jugni, which forms the backdrop to the narrative.
Hasbro Expands Experiential Entertainment with The Play District Project
Designed as a multi-attraction family experience, the project will bring several of Hasbro’s well-known brands into a dedicated physical entertainment environment.
Hasbro Expands Experiential Entertainment with The Play District Project
Designed as a multi-attraction family experience, the project will bring several of Hasbro’s well-known brands into a dedicated physical entertainment environment.
Bandai Namco Introduces New Godzilla Toy Collections with Customisable Figures
Alongside this launch, Bandai is also introducing Godzilla Scramble, a collectible figure series that adds a playful transformation element to the franchise.
adidas x Brawl Stars Partnership Combines Mobile Gaming, Fashion and Fan Engagement
As part of the partnership, the adidas Starr Cup event is being hosted within Brawl Stars from June 18 to July 2.
Chinese Wok Rolls Out Film-Themed Campaign Featuring Welcome to the Jungle
As part of the collaboration, Chinese Wok will introduce film-inspired branding across stores alongside a series of consumer engagement initiatives.
NIVEA Introduces Super 10 Serum Lotion with New ‘Upar Upar Se’ Campaign
The newly launched Super 10 Serum Lotion features ingredients including niacinamide, vitamin C, pro-retinol, and UV filters.
Mia by Tanishq X Lakmē Introduce Summer Styling Collaboration
The collaboration begins with an influencer-led campaign featuring creators from fashion, beauty, travel, lifestyle, and GRWM (Get Ready With Me) categories.
Outright Games and Hasbro Unveil Hasbro Games Junior Collection, Launching November 6
The collection is scheduled for release on November 6 across multiple gaming platforms.
Goals and PUMA Launch Exclusive In-Game Apparel Collaboration for Football Gamers
The partnership makes a collection of co-created virtual apparel and accessories available to the game's global community.
Disney Marks 626 Day with New Stitch Collaborations and Retail Events Worldwide
As part of this year's celebration, Disney has introduced several new licensed products and collaborations.
Bisleri Partners with HSBC Rugby Premier League as Official Hydration Partner
The HSBC Rugby Premier League, launched by GMR Sports in association with Rugby India, expanded its format this year by introducing women's franchises in Hyderabad.
KEI Industries Ropes In Rashmika Mandanna as Brand Ambassador
The partnership will be supported by a 360-degree marketing campaign featuring Mandanna.
Nike Celebrates Cristiano Ronaldo’s Six World Cup Goals Milestone with CR7 Gold Boots
The launch is the latest addition to Nike's portfolio of Cristiano Ronaldo-inspired products, which have celebrated several milestones throughout his career.
ITC’s Candyman Signs Biswa Kalyan Rath for Tadka Masala Jelly Campaign
The campaign is being rolled out across digital and social media platforms as part of the brand's ongoing consumer engagement initiatives.
Avvatar Signs Sponsorship Deal with India’s Got Latent to Boost Youth Engagement
The campaign has been conceptualised and executed by Django, Avvatar’s creative and strategic agency partner.
Netflix Expands KPop Demon Hunters Consumer Products Portfolio with Global Partners
As part of the rollout, Vans will introduce a new Golden-inspired collection later this summer.
ZEE5 Adds Sunil Chhetri to Expert Panel for FIFA World Cup 2026 Coverage
Chhetri will join an expert line-up that includes Bhaichung Bhutia, Gurpreet Singh Sandhu, and Igor Štimac.
Titan Smart Partners with Rugby Premier League as Official Timing Partner
As part of the agreement, Titan Smart will have a prominent presence throughout the tournament.
Aamir Khan Productions Completes 25 Years as Sony MAX Unveils Special Programming
As part of the celebration, Sony MAX has also unveiled a new brand film titled Match Made in Heaven, featuring Aamir Khan.
OREO Launches BTS Korean Sweet Pancake Cookies in India with Tiger Shroff
The celebration brought together Bollywood actor Tiger Shroff, digital creators, and BTS fans to mark the arrival of the collaboration in the country.
Burger King Launches Emoji-Themed Collectible Domino Sets for Junior Meals
The new promotion combines the traditional domino game with characters from the emoji brand universe.
Fit for Life to Develop Orangetheory-Branded Training Equipment and Accessories
The companies said the initiative is aimed at creating additional consumer touchpoints while extending Orangetheory's brand presence into the fitness accessories category.
Eros Innovation Enters AI Music Space with Eros Music Worlds Platform
As part of its debut, Eros Music Worlds has introduced seven AI-native artists inspired by characters from the company's film library.
Cipla Health’s Omnigel Partners with Ram Charan’s Upcoming Film Peddi
The collaboration was facilitated by MMM Media Works.
Brij Hotels Collaborates with Fashion Designers Rohit Gandhi and Rahul Khanna
The collaboration brings together two brands that share a focus on craftsmanship, attention to detail, and curated experiences.
Romero Britto and Hasbro Launch Monopoly-Inspired Fine Art Collection
The collection is currently available through ShopBritto.com, Romero Britto Fine Art Galleries, and select Britto Stores worldwide.
Spinny Secures Title Sponsorship for India-Ireland T20I Series
The tournament will be played as the Spinny Cup, with matches scheduled for June 26 and June 28 at Stormont in Belfast.
Alpenliebe and Swiggy Launch Sweetest City Challenge Across 20 Cities
The campaign will be rolled out across more than 20 cities, including Mumbai, Pune, Bengaluru, Kolkata, Chennai, and Delhi.
Peping Partners with Creator Shivani Karnica to Launch Limited-Edition Beverage Flavor
The collaboration originated from an unpaid Instagram Story posted by Shivani, in which she shared her appreciation for Peping's fizzy drink with her followers.
PNJ Unveils Emoji-Inspired Jewelry Collection Through Licensing Partnership
The collection has been developed in partnership with The emoji company and facilitated by Medialink the SEA.
Mahaprabhu Jagannath Animated Film Heads to Cinemas Across India on July 10
The launch event witnessed enthusiastic participation from attendees, with chants of "Jai Jagannath" filling the venue as the trailer was screened.
Chumbak Partners with Crocs for Summer-Themed Lifestyle Collaboration
The collaboration reflects the increasing focus among brands on creating integrated lifestyle experiences rather than offering standalone products.
Audi India Launches ‘That quattro feeling’ Campaign to Highlight AWD Technology
The company said the system has remained a core element of its performance-oriented vehicles for over 40 years.
Johnson’s Baby Launches New Campaign Highlighting Milk & Rice Skincare Products
Through the campaign, the brand aims to connect the concept of nourishment with both nutrition and skincare.
De Beers and Sotheby’s Present Final 2026 Diamond Auction Featuring Rare Stones
The auction series also reflected changing consumer trends in the diamond market.
Lenskart Launches AI-Powered Smart Glasses ‘B by Lenskart’ in India
The product was first showcased during Lenskart’s IPO event in November 2025.
Rebecca Bonbon Partners with UpSkin to Launch Beauty Product Range
The collection reflects the brand’s fashion-led identity while targeting a broader beauty audience.
Element and Concept One Debut Spider-Man Collection Ahead of July 31 Film Release
The collection is aimed at connecting with both Spider-Man enthusiasts and the skateboarding community, a segment where Element has maintained a strong presence over the years.
TOMS and Jonas Paul Eyewear Join Hands to Bring Optical Collection Online
The partnership also represents a strategic milestone for Jonas Paul Eyewear.
Mattel Expands UNO Social Clubs with Global Tour Across 14 Cities
As part of the U.S. tour, UNO Social Clubs will visit Philadelphia, Brooklyn, Miami, Houston, and Los Angeles.
SEGA Expands Sonic the Hedgehog Licensing with The Woobles and Dr. Squatch
The partnership with The Woobles marks the first collaboration between the crochet kit company and Sonic the Hedgehog.
Caprese Brings Back Fashion Fete with New Emily in Paris-Inspired Collection
The Emily in Paris x Caprese collaboration is designed to reflect themes of confidence, individuality, and self-expression associated with the popular series.
GAS Milano Launches Moto Capsule Collection Inspired by Motorcycling Culture
Designed around themes of freedom, individuality, and exploration, the collection features graphic T-shirts, contemporary silhouettes, and utility-inspired elements.
ASICS SportStyle and Finesse Launch Limited-Edition GEL-CUMULUS 16 Sneaker in India
The collaboration brings together ASICS’ footwear heritage and Finesse’s focus on women’s sneaker culture.
LOTTE India Launches OOH Campaign for World Cone Double Belgian Chocolate
The brand also offers additional variants including Swiss Choco Brownie, Nutty French Vanilla, and Real Alphonso Mango.
American Tourister X Harry Potter Introduces Hogwarts-Inspired Bags and Luggage
The products incorporate Harry Potter-themed graphics, silicone zip pullers, and interchangeable Velcro house badges that allow users to personalise their bags.
Ajay's Cafe Partners with GMRA for World Motorcycle Day 2026 Celebrations
The initiative aligns with Ajay's Cafe’s broader focus on fostering shared experiences and meaningful connections.
Mentos Expands Confectionery Portfolio with New Fresh Action Candy
Available in a Menthol Eucalyptus flavour, Mentos Fresh Action features a transparent candy shell with a blue liquid-filled centre.
Farmley Unveils New Makha Shaka Digital Campaign Featuring Tamil Nadu Culture
The film incorporates parkour-inspired action sequences and humour to portray the snack as a sought-after choice among younger consumers.
JioStar and PVR INOX Bring ICC Women’s T20 World Cup 2026 to Cinema Screens
The initiative marks the first time a live international women’s cricket tournament will be screened in theatres nationwide.
Mondelez India Launches Cadbury Dairy Milk Silk Dubai Chocolate
The product features a filling made with crunchy kadayfi pastry and pistachio crème, layered within Cadbury Dairy Milk Silk chocolate.
Hisense Expands India Portfolio with New E8S Mini-LED Smart TVs
The new range will be available exclusively through e-commerce platforms and is aimed at consumers seeking premium display, gaming, and entertainment features.
Topps Launches Chrome Disney 2026 Trading Card Collection
The release also introduces first-ever trading cards for several characters from upcoming productions.
BALL Watch Company Launches Limited-Edition Snoopy Flying Ace Watch
Woodstock also appears in the design, serving as the tip of the watch's seconds hand.
Paddington the Musical Heads to Broadway with 2027 New York Debut
The production will begin performances on March 30, 2027, before its official opening on April 18, 2027, at the Al Hirschfeld Theatre in New York City.
Kids Preferred Launches Snoopy Toy Collection for Peanuts' 75th Anniversary
The new range combines classic Peanuts imagery with interactive and sensory play features aimed at early childhood development.
Piramal Introduces i-choose as Umbrella Brand for Women’s Intimate Wellness
As part of the launch, actor Sanya Malhotra has been appointed as the brand ambassador for the menstruation and grooming segments.
Ajmera Fashion Expands Ethnic Wear Portfolio with New Kaftan Suit Set Collection
The latest collection reinterprets traditional Indian silhouettes through contemporary designs, offering a blend of ethnic aesthetics and modern styling.
Crocs Launches Monsoon Campaign and New Collection in India
The campaign was conceptualised by Kulfi Collective, produced by Calk & Cheese, and directed by Achowe.
Coca-Cola Brings Football Fans Together with Matchday Hangout Campaign
The series is being produced and hosted by sports media platform RevSportz and will feature creators Rohan Joshi, Sakshi Shivdasani, and Kaashvi Hiranandani.
Goodknight Promotes Fast-Acting Mosquito Protection with New Flash Campaign
The company’s in-house creative studio, the campaign film centres on a father who learns that his wife and sleeping baby will be home in six minutes.
Elite World Group Expands into Beauty with Runway Essentials Makeup Collection
The collection is scheduled to debut in the fall season.
CHK Launches STRIDE, Its First Premium Sneaker Silhouette for Everyday Wear
The launch of STRIDE also reflects CHK’s broader vision of building footwear products centred on comfort, craftsmanship, and longevity.
Masaba Gupta Joins Virat Kohli’s One8 as Brand’s First Indian Designer Collaborator
As part of the collaboration, Masaba will feature in a campaign showcasing One8 footwear and accessories.
Subko Partners Thaely to Introduce Sustainable Everyday Arabica Sneakers
At the core of the collaboration is the use of spent specialty coffee grounds generated through Subko’s daily operations.
Jos Alukkas Launches Ballé Collection Inspired by the Art of Ballet
The new collection aims to celebrate grace, resilience, and self-expression through a range of intricately crafted designs.
Campus Activewear Taps Jim Sarbh for Neo-Casual Footwear Launch
To support the launch, the company has unveiled a new campaign titled "Most Elegant Man in Town", featuring actor Jim Sarbh.
NIVEA MEN and Real Madrid Extend Global Partnership
To capitalize on this growing enthusiasm, NIVEA MEN India is rolling out a series of consumer engagement activities in collaboration with leading e-commerce platforms.
Pokémon Center Launches First-Ever Pet Accessories Collection
The collection aims to bring Pokémon-themed style to pets while appealing to collectors and enthusiasts of the brand.
LEGO X Netflix Bring KPop Demon Hunters Characters to Life in New Set
The new product is currently available for pre-order worldwide through LEGO’s official website and is scheduled to arrive in retail stores on August 1.
Solitario Expands Portfolio with Diamond-Inspired Spiritual Collectibles
The launch comes as demand for spiritual gifting and premium collectibles continues to grow.
Formula 1 and Sting Energy Collaborate with Alan Walker for New Anthem
Building on that idea, Alan Walker collaborated with Sting Energy and Formula 1 to create a track that incorporates sounds linked to racing.
Fabelle Expands Luxury Chocolate Portfolio with Ghana Cocoa-Based Range
The new range is made using Ghana Origin Cocoa, a variety known for its aroma and flavour profile.
HELL ENERGY DRINK Expands India Portfolio with HELL ZERO Launch
The company has also appointed Indian cricketer Renuka Singh Thakur as the face of the brand in the country.
Budweiser 0.0 Celebrates 40 Years of FIFA Partnership with Fan Campaign in India
The unveiling event was attended by former Indian football captain Bhaichung Bhutia along with actors Ahan Shetty and Ibrahim Ali Khan.
McDonald’s Rolls Out FIFA World Cup 2026 Meal Campaign in North and East India
The limited-period offering includes a range of FIFA Meals that come with a collectible limited-edition mini football.
ZEE5 and Unite8 Sports Roll Out Multi-Platform Campaign for FIFA World Cup 2026
The campaign will be amplified through brand partnerships, creator-led content, and a digital outreach programme spanning more than 200 websites.
Hasbro Teams Up with tonies to Bring Classic Games to Toniebox 2
Created in partnership with Hasbro, the games retain the core elements of the original titles while introducing audio-led mechanics, faster-paced gameplay, and enhanced interactivity.
YouTube Partners with ICC to Boost Women’s T20 World Cup 2026 Coverage in India
As part of the partnership, viewers will be able to access official match highlights in both short and extended formats in English and Hindi.
Tanishq Unveils Natural Diamonds Collection with New ‘Souls in Symphony’ Campaign
Directed by Shoojit Sircar, the campaign film is set in a backstage setting and captures interactions between the three actors as they prepare for an event.
GIVA Returns with ‘Artificial Do. Silver Lo’ Campaign Featuring Kriti Sanon
The initiative enables customers to exchange old jewellery and receive a flat Rs 500 voucher for every piece submitted.
Parle Duet Debuts with Choco-Hazelnut and Caramel Combination
The campaign is anchored by a digital film that focuses on the product’s dual-flavour format, featuring a liquid choco-hazelnut centre enclosed within a caramel shell.
Impressions Vanity Launches Star Wars-Themed Swivel Chair Collection
Each chair has been designed to reflect the distinct characteristics of the featured characters while incorporating swivel functionality and seating comfort for everyday use.
Moose Games Introduces First Official MrBeast Board Game for Global Fans
The launch also builds on the popularity of Beast Games, which became one of the most-watched unscripted shows on Amazon Prime Video during its debut season in 2024.
ZEE5, Unite8 Sports Roll Out India-Wide Campaign Ahead of FIFA World Cup 2026
The campaign will include brand partnerships, collaborations with content creators, and a digital outreach programme covering more than 200 websites.
Pura Partners with Calm to Launch Multi-Sensory Home Fragrance Collection
The Pura x Calm Collection features three fragrances inspired by Calm’s content library.
Fossil Introduces Summer 2026 Watch Collection Through New Brand Campaign
The campaign is built around two creative narratives, Dreaming In Color and A Summer Dream Come True, both set against retro-inspired summer backdrops.
Himalaya BabyCare Launches Botanique Premium Baby Care Range
The campaign will be rolled out across digital and social media platforms, with regional adaptations planned for different markets.
Grameen Kulfi Joins Zakir Khan’s Papa Yaar India Tour as Co-Powered Sponsor
The collaboration brings together Zakir Khan’s storytelling-driven comedy and Grameen Kulfi’s positioning around traditional Indian flavours and nostalgia.
Vadilal and Parle Introduce Melody Ice Cream for Indian Consumers
Melody Ice Cream is inspired by the flavour profile of the original Melody confectionery and combines caramel and chocolate notes in an ice cream format.
Forevermark Unveils SKY Diamond Pendant Collection Inspired by Suryakumar Yadav
The pendant features a bat-and-ball motif crafted in 14K gold and set with a Forevermark diamond.
TechnoSport Becomes Title Sponsor of Jharkhand T20 League 2026
Owned by the Jharkhand State Cricket Association, the Jharkhand T20 League is the state's first official franchise-based T20 competition.
TUBBZ Expands Product Range with New Mystery Eggs Collection
Each Mystery Egg contains a character designed in the brand’s signature duck-inspired style.
Hasbro Launches New Marvel and Star Wars Collectible Figures
The launches include the Star Wars Retro Collection: Star Wars: A New Hope Multipack and the Marvel Legends Series Onslaught figure.
AB InBev Launches ‘Cheers to Bars’ Campaign Ahead of FIFA World Cup 2026
The initiative is being rolled out as part of the company’s FIFA World Cup 2026 activation strategy.
FIFA and Gamefam Launch Official FIFA World Cup 2026 Experience on Roblox
The initiative is centred around FIFA Super Soccer, the official FIFA game on Roblox, which will serve as the primary hub for the event.
SNITCH Becomes Title Sponsor for Zakir Khan’s Papa Yaar Live Show
As part of the partnership, SNITCH has introduced the ‘SNITCH Sabse Aage Zone’, a dedicated front-row experience for attendees.
Karan Aujla and VRB Consumer Products Launch Skinny Pop Beverage Range
The launch forms part of VRB Consumer Products’ broader expansion strategy within the beverage segment.
KragBuzz Sports to Supply Team Kits for Shrachi Rarh Tigers in Bengal T20 League
The new team kit has been developed with a focus on performance, comfort, and durability.
Kraus Jeans Enters Micro Drama Space with ‘Denims & Delusions’ Series
The narratives are inspired by observations of consumer behaviour and experiences that commonly unfold in stores and social settings.
CaratLane Launches Polki Jewellery Collection Featuring Natural Uncut Diamonds
The launch reflects the brand's focus on offering traditional jewellery styles in formats designed for contemporary consumers.
PUMA X Salehe Bembury Unveil New Collection Ahead of 2026 FIFA World Cup
The collaboration represents the next phase of PUMA’s football-focused product launches for the upcoming tournament.
Funko Expands Sports Portfolio with NFL Bitty POP! Collectibles
The new collection reimagines some of the NFL’s most recognized franchises in a smaller format while retaining Funko’s signature stylized design.
Rebecca Bonbon Launches Beauty Range in Partnership with UpSkin
The range features vegan and cruelty-free formulations and includes products developed with fruit and dessert-inspired fragrances.
Innisfree X Disney Bring Toy Story-Inspired Skincare Range to India
The collection features a selection of Innisfree’s popular skincare products, redesigned with Toy Story-themed artwork and collectible accessories.