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Paper Boat’s Kiddopia Welcomes Barbie, Expanding Edutainment for Kids
By integrating Barbie, Kiddopia aims to provide young learners with a dynamic and interactive educational experience, making foundational concepts more appealing and enjoyable.
Mattel Celebrates 80 Years with Major Game Releases
Mattel has announced a multi-year strategic partnership with Outright Games, a publisher of family-friendly interactive entertainment. The partnership kicks off with the release of three new games.
Mattel inks strategic partnership with Firstcry
Reinforcing its aggressive retail expansion, world's largest toy maker Mattel has?partnered with FirstCry - the online baby and kids store.This partnership will enable Mattel?s Fisher-Price to ex...
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