The company noted that the association is closely aligned with its renewed focus on training, discipline, and high-performance sport within the Indian market.
The collaboration brings together a global sportswear brand and a personal care brand around a shared narrative of resilience, aimed at women customers who see sneakers as both performance and lifestyle products.
This initiative is aligned with Reebok’s global strategy to become a brand of choice in football, demonstrated by its strategic partnerships with iconic clubs such as Botafogo in Brazil and Charlton Athletic in England.
The new four-piece footwear collection allows kids to wear their favorite character from the screen, promoting confidence and curiosity through playful fashion.
Akka Luxury Brands has already established manufacturing bases in India, collaborating with OEM vendors and factories compliant with Reebok's rigorous standards and FFC regulations.
The Classic Leather x Cardi B V2 was introduced in the first part of the ?Let Me Be?Enchanted? collection as a bolder, more exaggerated version of the original Classic Leather x Cardi B due to the oversized features and amped-up lug outsole.
The all-new Cardi B Classic Leather shoes in the ?Let Me Be?In My World? capsule collection will be available in inclusive colors and sizes on Reebok's website, select retailers, VegNonVeg and Superkicks.
The new collection features four vivid designs inspired by Daniel?s trail-blazing approach to hair which uses palettes of bright colors to blend one-of-a-kind hairstyles.
The fourth collaborative project between PLEASURES and Reebok has been inspired by the higher-level concept of evolution and how it impacts both design and life itself.
Available from shop4reebok.com and select retailers, the exclusive full-family footwear collection unfolds a real-life creative alliance of epic proportions revealing a master plan years in the making.
The Reebok 'Legion of Fury' collection is available at select Reebok stores and online at shop4reebok.com, VegNonVeg and Superkicks, starting INR 14,999.