With a strategic focus on retail, WildBrain CPLG aims to leverage its licensing expertise for categories such as apparel, accessories, home décor, health and beauty, and back-to-school paper products.
The additional deal covers Mainland China, Hong Kong, Indonesia, South Korea, Malaysia, the Philippines, Singapore, Taiwan, and Thailand.
The new five-year deal will see WildBrain CPLG representing the brand on behalf of the emoji company GmbH across key consumer product categories.
Under its Lifestyle division, WildBrain CPLG will develop a licensing programme for K?rcher targeting adults and kids across categories including workwear, role play toys and promotions.
Under the agreement, WildBrain CPLG will represent Hasbro?s merchandise, publishing, promotions and short-term location-based entertainment business across the Benelux and Nordic regions.
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