WildBrain CPLG Expands Spin Master Partnership, Adds 'Unicorn Academy' to Licensing Portfolio

WildBrain CPLG, a leading entertainment and brand licensing agency, has broadened its collaboration with Spin Master, the renowned children's entertainment company. The expansion includes the representation of the enchanting 'Unicorn Academy' franchise across the Nordics, Iberia, Italy, and Benelux. With a strategic focus on retail, WildBrain CPLG aims to leverage its licensing expertise for categories such as apparel, accessories, home décor, health and beauty, and back-to-school paper products. The addition of location-based entertainment (LBE) rights further enhances the growth potential of this partnership.

Meike de Vaere, VP, Partnerships and Business Development at WildBrain CPLG said, “Expanding our successful relationship with Spin Master by adding the magical ‘Unicorn Academy’ to our slate highlights the success of our approach – using global expertise at a local level to offer bespoke consumer programs to grow brands. The addition of LBE rights is particularly exciting as there are significant opportunities for this area of business in 2024 and beyond.”

The 'Unicorn Academy' franchise, originating as a Netflix original CGI-animated series produced by Spin Master Entertainment, has gained popularity across more than 190 territories and is available in over 30 languages. Complemented by a 72-minute movie special and eight 22-minute episodes, the series is set for further expansion with additional content and a diverse range of consumer products, including toys and digital games, in the coming year. Notably, the series is adapted from The New York Times bestselling books, originally published by Nosy Crow and authored by Julie Sykes, with North American distribution handled by Penguin Random House.