Bounce rate signifies the percentage of website visitors who leave a retail site after viewing only a single page. A high bounce rate may imply that potential customers did not find the products or information they were seeking or that the website failed to engage them effectively. Retailers use this metric to assess the effectiveness of their online storefronts, product pages, and overall user experience. Lowering the bounce rate is often a goal, as it indicates that visitors are exploring multiple pages, potentially leading to increased product discovery and higher chances of conversion in the competitive online retail landscape.