What is B2C (Business-to-Consumer) in Retail? Explained

B2C encompasses the direct sale of goods or services from a business to the end consumer. Traditional brick-and-mortar stores, e-commerce platforms, and various online marketplaces are examples of B2C retail models. Retailers in a B2C setup focus on meeting the preferences and needs of individual customers, offering products, services, and a shopping experience tailored to the consumer market. This model involves various marketing strategies, customer engagement initiatives, and personalized approaches to enhance the overall retail experience for individual shoppers.