Branding is a strategic process in the retail industry that involves creating and establishing a distinct and recognizable identity for a product, service, or company. It goes beyond just a logo or a name; branding encompasses the overall perception and emotional connection that consumers have with a brand. Effective branding in retail involves defining the brand's values, mission, and personality, and conveying these elements consistently through various channels, such as marketing materials, packaging, and the in-store experience. A strong brand can foster customer loyalty, differentiate a retailer from competitors, and contribute to long-term success in the market.