What is B2B (Business-to-Business) in Retail? Explained

B2B relationships involve the exchange of goods, services, or information between companies that are part of the supply chain. Manufacturers selling to wholesalers or retailers sourcing products from suppliers are common examples of B2B transactions. These interactions often involve larger quantities, negotiated contracts, and a focus on meeting the specific needs and demands of businesses rather than individual end consumers. B2B relationships play a crucial role in maintaining a seamless and efficient retail ecosystem.