In today's fast-paced world, convenience reigns supreme, and the retail industry is no exception. Enter Buy Online, Pick Up In Store (BOPIS), a strategy that offers customers the best of both worlds: the convenience of online shopping combined with the immediate gratification of in-store pickup.

How does BOPIS work?

Here's a breakdown of the BOPIS process:

  • Browse and Choose Online: Customers browse the retailer's website or app and select the items they want to purchase.
  • Select "Pick Up In Store" Option: During checkout, customers choose the "Pick Up In Store" option and select their preferred store location for pickup.
  • Receive Order Confirmation: The retailer confirms the order and informs the customer when their order is ready for pickup.
  • Pick Up In-Store: Customers visit the chosen store location, present their order confirmation, and collect their purchase.

Benefits of BOPIS for Customers:

  • Convenience: Avoids waiting for home deliveries and provides immediate access to purchases.
  • Shipping Cost Savings: Eliminates the need for shipping fees, making online shopping more budget-friendly.
  • Product Availability: Ensures desired items are in stock and readily available at the chosen store.
  • Ability to Try Before You Buy: Allows customers to try on clothes or inspect items before making a final decision.

Benefits of BOPIS for Retailers:

  • Increased Sales: BOPIS can encourage customers to purchase online, potentially leading to higher sales volume.
  • Reduced Shipping Costs: Eliminates the need for the retailer to fulfill and ship online orders, potentially saving on logistics expenses.
  • Increased Store Traffic: Drives foot traffic to physical stores, potentially leading to additional in-store purchases.
  • Improved Customer Satisfaction: Offers a convenient and efficient shopping experience, fostering customer loyalty.

Examples of BOPIS in Action:

  • Major electronics retailers allow customers to purchase laptops, TVs, and other electronics online and pick them up at the nearest store within a few hours.
  • Clothing stores offer BOPIS, enabling customers to try on clothes and complete their purchases in-store, eliminating the hassle of returns if the fit isn't ideal.
  • Grocery stores provide BOPIS options for pre-ordered groceries, allowing customers to skip the checkout line and pick up their order at a designated time.

The Future of BOPIS:

As technology advances and customer expectations evolve, BOPIS is expected to become even more prevalent. We can expect to see:

  • Improved Integration: Seamless integration between online and in-store systems, offering a unified shopping experience.
  • Enhanced Convenience: Options like curbside pickup and in-store self-checkout kiosks further streamline the BOPIS experience.
  • Personalized Services: BOPIS could be personalized with recommendations and targeted promotions based on past purchases and preferences.


BOPIS is a win-win solution for both retailers and customers, offering convenience, cost savings, and an overall improved shopping experience. As it continues to evolve, BOPIS is poised to play a significant role in the future of retail.