What is Bundle Pricing in Retail? Explained

Bundle pricing is a marketing strategy where multiple products or services are combined and sold together as a package at a single, usually discounted, price. This approach encourages customers to purchase a set of items instead of buying them individually. Bundle pricing is often employed to increase the overall value proposition for the customer, create a perception of cost savings, and stimulate higher sales volume. Businesses strategically select complementary products or services to include in a bundle, aiming to meet customer needs more comprehensively and enhance the attractiveness of the offer. This pricing strategy is widely used in various industries, including technology, hospitality, and retail.