Buy One Get One (BOGO) is a popular promotional strategy in the retail industry where customers, upon purchasing one item, receive a second item at no additional cost or at a discounted price. This marketing tactic is designed to stimulate sales, clear inventory, and attract customers with the perceived value of getting more for their money. BOGO promotions are widely used across various retail sectors, including clothing, electronics, and food, contributing to increased foot traffic, higher transaction values, and a sense of perceived value for consumers.