What is Daily Average Revenue Trade (DART) in Retail? Explained

Daily Average Revenue Trade (DART) is a pivotal metric in retail brokerage, measuring the average number of trades executed per day. Reflecting client engagement and platform popularity, a higher DART signifies increased trading activity. For retail brokers, monitoring DART is crucial for assessing customer involvement and adapting strategies to dynamic market conditions. This metric serves as a valuable indicator, offering insights into the vibrancy and responsiveness of a brokerage platform within the fast-paced landscape of retail trading.