What is Dwell Time in Retail? Explained

Dwell time in retail measures the duration a shopper spends in a specific area, offering valuable insights into customer engagement. This metric is instrumental in evaluating the effectiveness of store layouts, product displays, and overall customer experience. Longer dwell times signify heightened interest, helping retailers strategically position merchandise and refine their marketing strategies. By analyzing dwell time, retailers can optimize their store designs to create inviting environments that captivate and retain the attention of shoppers, influencing their overall satisfaction and potentially boosting sales.