What is Distribution Channel in Retail? Explained

In retail, a distribution channel encompasses the network of intermediaries and entities facilitating the journey of products from manufacturers to end consumers. This network involves wholesalers, distributors, retailers, and various intermediaries, each with a specific role in bringing products to the market. Retailers strategically select distribution channels, whether through traditional brick-and-mortar stores, online platforms, or a combination, to ensure widespread accessibility and cater to consumer preferences effectively. The choice of distribution channels profoundly influences a retailer's reach, operational efficiency, and overall customer experience.