What is Doorbuster in Retail? Explained

A doorbuster in the retail industry signifies a compelling and heavily discounted promotional offer designed to attract customers to a store, usually during special events like sales, holiday seasons, or Black Friday. These time-sensitive deals, known for their substantial discounts or exclusive offers, aim to entice shoppers and generate increased foot traffic. The term "doorbuster" implies the urgency and appeal of these promotions, suggesting that customers are willing to rush to the store, often at the opening, to seize the limited-time and limited-quantity opportunities presented by these enticing offers.