Experiential retail is a strategic approach in the retail industry that prioritizes creating immersive and engaging experiences for customers beyond traditional shopping transactions. This concept focuses on making the shopping journey a memorable and enjoyable event, encouraging customers to connect with the brand on a deeper level. Experiential retail often involves interactive displays, in-store events, personalized services, and other elements that go beyond the mere act of purchasing products. By emphasizing experiences, retailers aim to build stronger emotional connections with consumers, increase brand loyalty, and differentiate themselves in a competitive market where customer engagement is key.