What is Electronic Shelf Management (ESM) in Retail? Explained

Electronic Shelf Management (ESM) revolutionizes retail by leveraging technology to automate and optimize the organization and display of products on store shelves. At its core, ESM involves the implementation of electronic shelf labels (ESLs) and sensors that provide real-time information about product prices, promotions, and inventory levels. Retailers can remotely update and control the information displayed on these labels, ensuring accuracy and consistency in pricing and promotions. ESM technology streamlines operations, reduces pricing errors, and enhances overall efficiency in managing product information on store shelves, contributing to an improved shopping experience for customers.