What is Exit Rate in Retail? Explained

Exit rate in retail signifies the percentage of visitors who depart from a specific page or website after viewing it. Unlike bounce rate, which measures exits after a single-page visit, exit rate centers on the last page viewed in a session. A high exit rate on a particular page may signal that visitors are leaving the site from that specific point. Retailers analyze exit rates to identify issues, optimize content, and enhance the user experience. The goal is to reduce exits, encouraging visitors to explore more pages or complete desired actions, contributing to a more engaging online retail experience.