Endorsement marketing in retail involves leveraging the support and approval of well-known individuals, celebrities, or influencers to promote a brand, product, or service. This strategy relies on the credibility and popularity of the endorser to influence consumer perceptions and purchasing decisions. Retailers often collaborate with endorsers in various forms, such as celebrity endorsements in advertising campaigns, sponsored social media posts, or product placements. The goal is to build trust, enhance brand visibility, and connect with the target audience by associating the brand with the endorsing personality or figure. Endorsement marketing is a powerful tool to create a positive and influential image for retail brands.