An e-tailer, or electronic retailer, is a business that primarily conducts retail transactions online, selling products or services through electronic channels such as websites or mobile apps. E-tailers operate in the digital realm, leveraging the internet to showcase and sell their offerings to a global or targeted audience. Common examples include online marketplaces, brand-specific websites, and digital platforms that facilitate the buying and selling of goods and services without the need for physical storefronts. E-tailers often provide a convenient and accessible shopping experience, offering a wide range of products with the ease of online transactions and delivery to the customer's doorstep.