Insourcing involves the strategic decision to bring specific business functions or processes in-house that were previously outsourced to external entities. By internalizing these operations, retailers seek more direct control, enhanced operational efficiency, and potential cost savings. Insourcing enables better management of critical functions, improved quality control, and increased flexibility to adapt to changing market conditions. This strategic move is often motivated by the desire for greater autonomy and responsiveness in managing key aspects of the retail business.