What is Long-Tail Keywords in Retail? Explained

Long-Tail Keywords are specific and often longer phrases that users might enter into search engines when looking for niche or detailed information. Unlike generic, short search terms, long-tail keywords are more specific and usually have lower search volumes. Retailers utilize long-tail keywords in their online content, product descriptions, and marketing strategies to target a more specialized audience and capture potential customers who are searching for highly specific products or solutions. This approach can contribute to more effective search engine optimization (SEO) and better connect retailers with individuals seeking precisely what they offer.