What is Micro-Moments in Retail? Explained

Micro-Moments are brief and intent-driven interactions that consumers have with their devices throughout the day. These moments occur when people reflexively turn to their devices, often smartphones, to learn, discover, watch, or buy something. Retailers aim to capitalize on these micro-moments by delivering relevant and timely information or experiences that cater to the immediate needs of the consumer. Whether it's searching for product information, comparing prices, or making a purchase decision, retailers strategize to be present and helpful during these critical micro-moments to influence consumer decisions and enhance the overall customer experience.