What is Minimum Advertised Price (MAP) in Retail? Explained

Minimum Advertised Price (MAP) is the lowest price at which a manufacturer allows its products to be advertised in the retail industry. While retailers are free to set the actual selling price, MAP policies restrict how low they can advertise the product. This is often implemented to maintain brand image, prevent price wars, and protect the perceived value of the products. Retailers violating MAP policies may face consequences, such as reduced support or restrictions on selling certain products. MAP policies are common in industries where brand image and consistent pricing are crucial, such as electronics, apparel, and consumer goods.