What is Near Field Communication (NFC) in Retail? Explained

Near Field Communication (NFC) is a short-range wireless communication technology in the retail industry that enables two devices to exchange information when they are in close proximity, typically within a few centimeters of each other. NFC is commonly used for contactless payments, allowing customers to make transactions by tapping their NFC-enabled devices, such as smartphones or cards, on compatible payment terminals. Additionally, NFC technology is utilized for other applications in retail, including product information retrieval, interactive displays, and customer engagement experiences. The convenience and speed of NFC contribute to its popularity in enhancing the overall retail customer experience.