What is Notice of Allowance (NOA) in Retail? Explained

A Notice of Allowance (NOA) is an official communication from a government trademark office indicating that a trademark application has been examined and is allowed for registration. Obtaining a NOA is a significant step for brands and businesses in protecting their trademarks. It signals that the trademark has met the necessary requirements and is likely to be registered once the applicant fulfills any remaining filing or registration fees. This notice allows the applicant to proceed toward the final stages of the trademark registration process, solidifying their brand identity and intellectual property rights.